A studio of design, adventure, travel and entrepreneurship
Welcome to Wild Side®! We’re an eclectic, full-service studio of brand enchanters, magic workers, and storytellers. Through deep insight, strategy, and a pinch of genius we craft immersive brand experiences that connect, captivate, and convert.
Our studio was forged from the embers of wanderlust, risk-taking, and determination. And maybe a little bit of crazy. Since then, we’ve been working our magic for brands all around the world.
So pull your dreams together, get your vision ready and your trekking shoes on – it’s going to be quite an adventure. Come take a walk on the Wild Side®…
We’re here for the fierce, untameable souls; the trailblazers seeking change, authenticity and connection.
We’re not just another agency. Although we’re headquartered in São Paulo, Brasil, we have team members around the world, with teams custom built and tailored to each project and each end goal.
Thanks to our award-winning team, we’ve been named to the Top 40 Brand Designers of 2019 by bestselling author & icon The Brand Stylist, Fiona Humberstone, and our website(s) have been featured in best of design showcases on Divi Design Showcase, Mindsparkle Magazine, Awwwards and more.
If you’re passionate about making an impact, open to new ideas and creative approaches, and looking for authentic, meaningful connections – look no further. We’d love to show you how we can conjure your vision into tangible, profitable reality.
For more about our mission and impact, keep scrolling!
“KELSEY IS AMAZING! SHE IS FLEXIBLE, DETAIL ORIENTED & DELIVERS EXCELLENT QUALITY ON EVERY PROJECT I SEND HER WAY. I GREATLY APPRECIATE HER GRACE & PATIENCE WITH MYSELF & OUR COMPANY. THANK YOU KELSEY FOR EVERYTHING YOU DO FOR OUR BRAND!”
ARI SCHWARTZ, INNERSENSE ORGANIC BEAUTY
Meet the founder
Hi, I’m Kelsey! I’m a textbook Sagittarius with a passion for adventure, open skies, and anything mystical. I moonlight as a shamanic practitioner, and if I could have lived through any decade I’d pick the 1970’s because I’m a flowerchild at heart (and because the music, obviously).
My story? I’m originally from the Christmas capital of America, but when I was 18 I traded college for entrepreneurship and bought a one-way ticket to Brazil. At the time, I had absolutely no idea what I was doing, with almost no money and no backup plan.
Over the past 5 years I’ve hiked, biked, sunbathed and samba’d my way down the coast of Brazil from São Paulo to Porto Alegre and back.
There’s nothing I love more than seeing a brand come to life, to breathe purpose into an idea and watch it create wings and a mission of its own. That’s the real magic of branding, the true secret of brand alchemy. And I’d love to share it with you.
Kelsey Specter
Owner, Brand Alchemist
Our Mission
We’re lovers of the wild ones, the free spirits, and the untamable souls; the ones with bare feet, messy hair and big hearts.
Our mission is to help the trailblazers of tomorrow, those determined to challenge the status quo, make a difference in the world, work and adventure on their own terms, and live to do what they’ve been told is impossible.
Kelsey’s design vision is like no other!
“WORKING WITH KELSEY ON THE BRANDING PROCESS, COLLABORATING AND EXECUTING THAT VISION WAS A RELIEF OFF OF MY SHOULDERS. SHE KEPT ME ON TRACK WITH A TIMELINE AND A PROCESS NOT MAKING ME FEEL OVERWHELMED WITH MY ALREADY LARGE TASK LIST.
SHE WASN’T DEFENSIVE IF I DIDN’T LIKE AN IDEA. INSTEAD SHE WOULD LISTEN TO WHAT MY VISION WAS, GIVE ME HER PROFESSIONAL OPINIONS AND THEN EXECUTE THEM. I LOVE MY LOGO. I LOVE OUR COLLABORATIVE WORK AND I LOVE HER VISION. KELSEY HAS A CLEAN, MODERN YET CLASSIC STYLE MESHING WELL WITH MY GOALS OF WANTING A BRAND I COULD GROW MY BUSINESS WITH AND SOMETHING THAT’S NOT DATED OR WILL BECOME DATED.”
Lauren Doughten, Lauren & Elizabeth
Meet our team
Caitlin Pagano
Brand & Content Strategist
Hi guys, I’m Caitlin! Originating from the ‘burbs of Chicago, after college I dropped everything and moved to Florence, Italy for a year to earn my Masters….in wine and pasta (kidding!) & to further explore this land. And now, that love of travel, good beaches & a boy (cheesy, I know) has brought me to Brazil.
My obsession with research along with my unruly impatience lead me to branding with Wild Side®; a space where I get to deep dive on a company’s true essence – one that speaks to the subconscious and wins the battle in the consumers’ minds.
Larissa Pereira
Designer & Illustrator
Hi, I’m Larissa and I’m a typical Brazilian girl who loves sun, travel and beaches. I’m a designer and an audiovisual production lover. I believe that through design anyone can broaden their horizons and enrich their knowledge about people’s behaviors.
That’s my greatest motivation: to be able to communicate with everyone and in every culture, understanding their way of thinking. I also love cats, drawing and any kind of music. In my free time I used to be a mermaid, but it doesn’t matter.
Fernanda Carinhato
Marketing & Social Media Strategist
Hi, I’m Fernanda! I’m 23 years old and have always considered myself a free spirit. I love to read, draw and watch cult movies with a big bowl of popcorn – sometimes, there’s even some wine involved.
I’ve recently discovered that Marketing is my passion: it’s exciting to be able to work with something that truly inspires me and, at the same time, enables my professional development. I love finding creative ways to reach better results!
Andressa Henriques
Web developer & software engineer
Hi, my name is Andressa. I’m a Software engineer. I love watching nerd movies and animes, and I also love code and bringing life to websites.
Priscila Yoo
Designer & Illustrator
Hello, my name is Priscila! I am a Brazilian illustrator of Korean descent.
I love to eat, paint and make beautiful things! I’ve always worked with things that involve art and design and now I’m excited to be a part of this Wild Side® team!
…and many more creatives, storytellers and magic-workers from around the world
Our Impact
Here at Wild Side®, we consider ourselves so much more than just a marketing & branding agency. The world has enough of those already. We care about making a difference, about leaving the world just a little bit better than how we found it. And we love partnering with brands & companies with this same vision.
We work primarily with women-owned and operated brands (as a team of all women ourselves), helping to close the gender gap and empower women around the world. We have a strong focus on brands that help others to grow & improve themselves, whether through creative expression, self-care, spiritual guidance or self confidence. We also love working with non-profits, organic/fair trade/cruelty-free product lines, and other companies promoting women’s empowerment.
Giving back and protecting the natural world we love so much is a huge part of our values as well. We are proud members of 1% for the Planet, meaning we donate 1% of more of all gross revenue to environmental NGO’s. Since we are primarily based in Brazil, we’re passionate about partnering with NGO’s that serve and protect the beautiful country we call home. We are Conservation Circle members and primary sponsors of Rainforest Trust, and also support the empowerment of local indigenous populations via the Instituto Socioambiental (ISA).
Worldwide aspirations with clients across the globe.
It’s a jungle out there; your brand needs a reliable guide. Let us lead the way.
Get in touch to schedule your complimentary 20 minute consultation. We can’t wait to hear about your project!
