Welcome to Wild Side.

We’re an award-winning, full-service studio of brand enchanters, magic workers, and storytellers. We craft immersive brand experiences that connect, captivate, and convert.

Our approach to branding is the perfect union of form and function. Behind all our beautiful art & design, there’s a science, a strategy. Ours is a potent brew of psychology, market data, archetypal principles and firsthand experience.

We’re experts at creative alchemy & perfectionists for results.

WHAT WE BELIEVE IN

We’re here for the fierce, untameable souls; the trailblazers seeking change, authenticity and connection.

Identity

Flawless branding means being true to yourself at every client touchpoint. It’s the unique alchemy that makes your brand remarkable. We cast the spell.

Innovation

Concepts that stand the test of time look beyond trends and into psychology and storytelling for a truly unforgettable experience. We write the story.

Impact

Every brand affects the world in its own way, as a direct result of its actions or indirectly through values passed along to its audience. We create the legacy.

Meet the founder

I’m Kelsey Specter; self-taught and self-made entrepreneur, international brand & web designer, dreamer, and digital nomad. When I was 18 I traded college for exploration and bought a one-way ticket to Brazil with $600 to my name. I ended up starting a business. Then another, and another…

I have extensive, award-winning experience working with top-level organizations, brands and celebrities to grow their online presence and tell their brand stories across all touchpoints.

Beyond Wild Side, I’ve personally co-founded and directed six- and seven-figure businesses across multiple countries, including a bestselling planner brand and an agro investment company. I know firsthand the challenges facing both retail and online businesses, and I care about what works in practice, not just in theory.

A little bit about me? I drive an original 1967 VW beetle. My favorite things are sunny days, Birkenstocks, and margaritas. If I could go back to any decade I’d pick the 1970’s because I’m a flowerchild at heart (and because the music, obviously). You’re most likely to find me eating out in São Paulo or at my eco farm hotel.

Who we work with

We partner with conscious brands looking to create a big impact.

Whether that’s through environmental initiatives, social projects, minority empowerment, self improvement or simply going against the status quo, we’re here to support and champion your goal!

Our Impact

We’re more than just another brand & web agency. The world has enough of those already. We care about making a difference, about leaving the world just a little bit better than how we found it. And we love partnering with brands & companies with this same vision.

We are proud members of 1% for the Planet, meaning we donate 1% of more of all gross revenue to environmental NGO’s. Since we are primarily based in Brazil, we partner with NGO’s that serve and protect the beautiful country we call home. We’re patron members of the Rainforest Trust’s Conservation Circle and support local indigenous communities in partnership with Instituto Socioambiental.

We love working with nonprofits and take on 1-2 pro bono projects per year. If you think your organization is a good fit, get in touch!

CLIENT RESULTS

The easiest and most professional experience I’ve ever had. We worked with three other designers before Kelsey and her team, and this was by far the best. She is on time with everything, gives great input, and delivers results.

DANIEL ABRAHAMI

CLIENT RESULTS

Kelsey and the entire Wild Side Design Co. Team are absolute visionaries. I can’t express the MAGNITUDE of difference their work did to increase my authority online and ultimately help me scale my business rapidly.

SHANNON LUTZ, THE SOCIAL BUNGALOW

CLIENT RESULTS

Kelsey was destined to do this! Her process is fair and produces amazing results. She was so helpful, understanding & empowering. I felt like she really cared and was passionate about making sure her customers are 100% satisfied.

GRACEFULLY NOURISHED

CLIENT RESULTS

Working with Wild Side has been a breath of fresh air. Kelsey is extremely creative, an expert at branding, and  one of few people who actually “gets it.” She is really great at taking my vague ideas and turning them into reality.

JASMINE ROTH, HGTV

CLIENT RESULTS

Kelsey is amazing! She is flexible, detail oriented & delivers excellent quality on every project I send her way. She has contributed significantly to our growth as a brand over the past years and we couldn’t be more pleased with her results.

INNERSENSE ORGANIC BEAUTY

CLIENT RESULTS

Kelsey, you are wildly talented and creative! You gave me inspiration from the very beginning when I had no idea where to begin. You were extremely patient and took very good care of me and my product!

LAUREN SAMBATARO FITNESS

Ready for the next step in your brand journey?
We’ll lead the way.

Get in touch to schedule your complimentary 20 minute discovery call. We can’t wait to hear about your project!

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