Welcome to Wild Side®.

We’re an award-winning, full-service studio of brand enchanters, magic workers, and storytellers. We craft immersive brand experiences that connect, captivate, and convert.

Our approach to branding is the perfect union of form and function. Behind all our beautiful art & design, there’s a science, a strategy. Ours is a potent brew of psychology, market data, archetypal principles and firsthand experience.

We’re experts at creative alchemy & perfectionists for results.


We’re here for the fierce, untameable souls; the trailblazers seeking change, authenticity and connection.


Flawless branding means being true to yourself at every client touchpoint. It’s the unique alchemy that makes your brand remarkable. We cast the spell.


Concepts that stand the test of time look beyond trends and into psychology and storytelling for a truly unforgettable experience. We write the story.


Every brand affects the world in its own way, as a direct result of its actions or indirectly through values passed along to its audience. We create the legacy.

Meet the Founder

I’m Kelsey Specter; self-taught and self-made entrepreneur, multi-passionate creative, farm hotel owner and Forbes Next 1000 Fellow. When I was 18 I traded college for exploration and bought a one-way ticket to Brazil with $600 to my name. I ended up starting a business. Then another, and another…

I have extensive, award-winning experience working with top-level organizations, brands and celebrities to grow their online presence and tell their brand stories.

Beyond Wild Side®, I’ve personally co-founded and directed six- and seven-figure businesses across multiple countries and industries, from retail to agriculture to tourism and beyond. In 2022, I sold my first FBA retail brand for seven figures. I know firsthand the challenges facing both brick & mortar and online businesses, and I care about what works in practice, not just in theory.

“My mission is to help the trailblazers of tomorrow, those determined to challenge the status quo, make a difference in the world, work and adventure on their own terms, and live to do what they’ve been told is impossible.”

A little bit about me? I drive an original 1967 VW beetle. My favorite things are sunny days, Birkenstocks, and margaritas. If I could go back to any decade I’d pick the 1970’s because I’m a flowerchild at heart (and because the music, obviously). And I’m super passionate about environmental conservation & reforestation.

You’re most likely to find me exploring new restaurants from my home base in São Paulo, traveling the world on some far-flung adventure, or at my eco farm hotel in Alto Paraíso de Goias, surrounded by animals. 

years of service

clients served

businesses founded

trees planted

Who we work with

We partner with conscious brands looking to create a big impact.

Whether that’s through environmental initiatives, social projects, minority empowerment, self improvement or simply going against the status quo, we’re here to support and champion your goal!

our clients have been featured in…

Our Impact

We’re more than just another creative agency. The world has enough of those already. We care about making a difference, about leaving the world just a little bit better than how we found it. And we love partnering with brands & companies with this same vision.

We are proud members of 1% for the Planet, meaning we donate 1% of more of all gross revenue to environmental NGO’s. Since we are based in Brazil, we partner with NGO’s that that affect change here. We’re patron members of the Rainforest Trust’s Conservation Circle and support local indigenous communities in partnership with Instituto SocioambientalWe also personally plant over 200 native trees per year in deforested areas of central Brazil.

We love working with nonprofits and take on 1-2 pro bono projects per year. If you think your organization is a good fit, get in touch!


Kelsey and the entire Wild Side® Design Co. Team are absolute visionaries. I can’t express the MAGNITUDE of difference their work did to increase my authority online and ultimately help me scale my business rapidly.



The easiest and most professional experience I’ve ever had. We worked with three other designers before Kelsey and her team, and this was by far the best. She is on time with everything, gives great input, and delivers results.



Working with Wild Side® has been a breath of fresh air. Kelsey is extremely creative, an expert at branding, and  one of few people who actually “gets it.” She is really great at taking my vague ideas and turning them into reality.



Kelsey was destined to do this! Her process is fair and produces amazing results. She was so helpful, understanding & empowering. I felt like she really cared and was passionate about making sure her customers are 100% satisfied.



Kelsey is amazing! She is flexible, detail oriented & delivers excellent quality on every project I send her way. She has contributed significantly to our growth as a brand over the past years and we couldn’t be more pleased with her results.



Kelsey, you are wildly talented and creative! You gave me inspiration from the very beginning when I had no idea where to begin. You were extremely patient and took very good care of me and my product!


Your brand’s legacy starts with today. Let’s begin.

Get in touch to schedule your complimentary 20 minute discovery call. We can’t wait to hear from you!

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