A studio of design, adventure,
travel and entrepreneurship

Welcome to Wild Side! We’re a nomadic, full-service studio of brand enchanters, magic workers, and storytellers. Through deep insight, strategy, and a pinch of genius we craft brands that connect, captivate, and convert.

Our studio was forged from the embers of wanderlust, risk-taking, and determination. And maybe a little bit of crazy. Since then, we’ve been working our magic for brands all around the world.

So pull your dreams together, get your backpack ready and your trekking shoes on – it’s going to be quite an adventure. Come take a walk on the Wild Side…

We’re here for the fierce, untameable souls; the trailblazers seeking change, authenticity and connection.

We’re not just another agency. There’s no corporate office with employees divided up into cubicles working 9-5 with 2 weeks of vacation a year. Our “office” can be different every day, our schedule ever-changing, and sometimes, yes, we do work in our pajamas.

What we lack in structure we make up for in creativity, flexibility and diversity. Our people work from all over the world, with teams custom built for each project. We’re a passionate, adventurous and eclectic bunch!

And we know we’re not for everyone. If you like the idea of paying 3x more for an agency where you can visit for a cup of coffee, we’re probably not a good fit. But if you’re passionate about making an impact, open to new ideas and creative approaches, and looking for authentic, meaningful connections – look no further. We’d love to show you how we can conjure your vision into tangible, profitable reality.

“KELSEY IS AMAZING! SHE IS FLEXIBLE, DETAIL ORIENTED & DELIVERS EXCELLENT QUALITY ON EVERY PROJECT I SEND HER WAY. I GREATLY APPRECIATE HER GRACE & PATIENCE WITH MYSELF & OUR COMPANY. THANK YOU KELSEY FOR EVERYTHING YOU DO FOR OUR BRAND!”
ARI SCHWARTZ, INNERSENSE ORGANIC BEAUTY

Meet the founder

Hi, I’m Kelsey! I’m a textbook Sagittarius with a passion for adventure, open skies, and anything mystical. I moonlight as a shamanic practitioner, and if I could have lived through any decade I’d pick the 1970’s because I’m a flowerchild at heart (and because the music, obviously).

My story? I’m originally from the Christmas capital of America, but when I was 18 I traded college for entrepreneurship and bought a one-way ticket to Brazil. At the time, I had absolutely no idea what I was doing, with almost no money and no backup plan. I did a short stint handing out flyers for $10 a day. Since then, I’ve obviously come a long way!

Over the past 5 years I’ve hiked, biked, sunbathed and samba’d my way down the coast of Brazil from São Paulo to Porto Alegre and back, all the while discovering my love of frozen açaí and how to make magic out of every day. Recently, I’ve moved back to Brazil to make it my home (base) as I get ready for the next phase of my life, wherever it takes me!

Kelsey Specter

Owner, Brand Alchemist

A little more about me

I’m a lover of the wild ones, the free spirits, and the untamable souls; the ones with bare feet, messy hair and big hearts. My mission is to help the trailblazers of tomorrow, those determined to challenge the status quo, make a difference in the world, work and adventure on their own terms, and live to do what they’ve been told is impossible.

Here’s a little bit about what inspires me!

Kelsey’s design vision is like no other!

“WORKING WITH KELSEY ON THE BRANDING PROCESS, COLLABORATING AND EXECUTING THAT VISION WAS A RELIEF OFF OF MY SHOULDERS. SHE KEPT ME ON TRACK WITH A TIMELINE AND A PROCESS NOT MAKING ME FEEL OVERWHELMED WITH MY ALREADY LARGE TASK LIST.
SHE WASN’T DEFENSIVE IF I DIDN’T LIKE AN IDEA. INSTEAD SHE WOULD LISTEN TO WHAT MY VISION WAS, GIVE ME HER PROFESSIONAL OPINIONS AND THEN EXECUTE THEM. I LOVE MY LOGO. I LOVE OUR COLLABORATIVE WORK AND I LOVE HER VISION. KELSEY HAS A CLEAN, MODERN YET CLASSIC STYLE MESHING WELL WITH MY GOALS OF WANTING A BRAND I COULD GROW MY BUSINESS WITH AND SOMETHING THAT’S NOT DATED OR WILL BECOME DATED.”
Lauren Doughten, Lauren & Elizabeth

Meet our team

Miranda Meyers

Project Manager Extraordinaire | Nashville, TN

Hi! I’m Miranda – optimist, photographer, and creative. Enneagram 9w1, through and through. I’m a proud paw-rent of an 11 year old long haired wiener dog. 

When I’m not serving sweet clients, you can find me adventuring in the mountains somewhere. Adventurous probably should have been my middle name. 75% of the time, I’m sitting in front of my computer eating Nestle chocolate chips. Navigating life in Nashville, TN with my husband.

Tori Smith

Content Strategist Maven | Dallas, TX

Hi, I’m Tori! I was born and raised in Texas, but I have pieces of my heart scattered across all of the places I’ve visited. I’m obsessed with personality tests and my favorite question to ask is “what’s your enneagram?” (I’m a 4w3, in case you were wondering!) I’m a true romantic – not necessarily in the relationship sense, but in the way I view the world. I love creating beautiful things in whatever capacity I can, but my favorite mediums are photography and design. My goal in life is to persist in learning new skills, challenging myself and experiencing things outside of my comfort zone. 

…and many more creatives, storytellers and magic-workers from around the world

It’s a jungle out there; your brand needs a reliable guide. Let us lead the way.

Get in touch to schedule your complimentary 20 minute consultation. We can’t wait to hear about your project!

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