BEAUTY BRAND SERVICES
We make your brand look and feel as good as your products.
We help indie beauty brands craft immersive brand experiences that captivate and convert.
SKINCARE & MAKEUP
HAIR CARE
WELLNESS & SELF CARE
Right now, you probably feel…
- Unclear or unsure about your unique positioning and differentials in what feels like a crowded market
- Uninspired by your current branding and product packaging
- Tired of comparing your products to your competitors and wishing you were more “put together”
- Frustrated and overwhelmed with DIY solutions and pieced-together freelance teams with mixed results
- Prepared to grow, take on investors, expand your product line, break into big box retail, sell overseas, or something else…but wanting to do it the right way, with all your (visual) ducks in a row
- Ready for a professional to step in and just take care of this for you, someone who gets your vision and can show you the solution so you can focus on what you’re best at
Here’s what we can do for you
Position your brand strategy & messaging to resonate on an emotional level
Craft a cohesive visual identity to increase brand recognition and equity
Design and source packaging that stands out on the shelf and the Instagram feed
Conceptualize and design merch kits, print collateral and promo materials
Build one-of-a-kind customer-focused online retail & ecommerce experiences
Create and illustrate effective pitch decks for investors and retail partners
What actually matters to beauty consumers in 2021?
Brand story & values
What your brand stands for, whether it connects emotionally and personally with your consumers
%
of consumers say they are more likely to buy a product if they love the brand story
%
of consumers prefer buying from companies that align with their personal values
Packaging Design
Whether your products stand out on shelves, if they are “Instagrammable” and have a nice unboxing experience
%
of consumers say product packaging design directly influences their decision to buy
%
of businesses report an increase in revenue after improving their product packaging design
Eco-friendliness
The source and quality of your ingredients and packaging materials, whether you have any certifications or environmental initiatives
%
of consumers specifically look for environmentally responsible or sustainable products when they shop
%
of consumers view brands that use sustainable packaging and recycleable materials more favorably
Personalization
Whether your products are tailored to individual consumers, or you have a way for consumers to identify which products are best for them
%
of consumers are more likely to buy personalized products
%
of consumers would even pay more if a product was personalized
A Case Study in Organic Hair Care
All Innersense photos on this page, credit Innersense Organic Beauty
Client
Innersense Organic Beauty
Scope of Work
Complete brand refresh, logo redesign, visual identity redesign, packaging redesign, and ongoing collateral design
Timeframe
Ongoing, 4+ years
About the Project
We’ve been working with Innersense for over 4 years, and in 2019 they came with the vision of rebranding their entire company and product line. The goal was to elevate their overall look, distinguish products through color identifiers, and collaborate with new big box retail partners to make sure their products stood out on shelves.
Through a detailed competitor and shelf analysis, we came up with a jewel-toned color bar system and new logo and typography for the brand. We then helped roll out the new visual guidelines across all mediums, from hundreds of packaging SKUs to print & marketing collateral, merch kits, pitch decks, educational programs and beyond.
Results
- Secured exclusive placement in Ulta Beauty
- Elevated positioning as icon brand in clean hair care, with a focus on consciousness, energy and intention
- Created EU & UK product lines
- Released merch kits for salon partners to expand professional network
- Increased product recognition through color system
“Flexible, detail oriented & delivers excellent quality on every project.”
Kelsey is amazing! She has contributed significantly to our growth as a brand over the years and we couldn’t be more pleased with her results.
-Innersense Team
Why invest in branding? Trends die, but stories live forever.
RATHER THAN BEING ON-TREND, BE ON-STORY
If people love a brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will buy the product immediately.
In a crowded and saturated market, design is an immersive way to stand out and visually tell your story. Through bespoke, strategy-first brand styling we conjure up designs that resonate the right emotions with the right audience.
Because you don’t just want people to like your brand – you want them to be spellbound by it.
Our proprietary, market-tested branding formula that wows and sells
Research & Strategy
Using market data, psychology and archetypes, we craft a strategy that serves as the cornerstone of who you are and how your customers relate to you.
Visual Storytelling
With strategy in place, we use visual assets to tell your brand story through your logo, color story, typography and custom design assets – from print to digital and beyond.
Online Experience
Finally, we extend your brand to the online sphere with a website or ecommerce tailored to your conversion goals and integrated into your workflows.
Why choose Wild Side®?
About our mission & impact
We’re an award-winning, full-service studio of brand enchanters, magic workers, and storytellers. We’re here for the fierce, untameable souls; the trailblazers seeking change, authenticity and connection. We partner with conscious brands to build legacies of inspiration, innovation and impact.
Whether that’s through environmental initiatives, social projects, minority empowerment, self improvement or simply going against the status quo, we’re here to support and champion your goal!
We are proud members of 1% for the Planet, meaning we donate 1% of more of all gross revenue to environmental NGO’s. Since we are based in Brazil, we partner with NGO’s that that affect change here. We’re patron members of the Rainforest Trust’s Conservation Circle and support local indigenous communities in partnership with Instituto Socioambiental. We also personally plant over 200 native trees per year in deforested areas of central Brazil.
years of service
clients served
acres saved / sponsored
trees planted in Brazil
We have years of experience working with beauty clients…
Flowerchild Healing
BL Lashes
Ronin Cosmetics
Innersense Organic Beauty
Shatasha Beauty
Seven Seven Seven
Lori Crete // Beauty Biz Club
OUR CLIENTS HAVE BEEN FEATURED IN
We believe in clarity & transparency,
from pricing to deliverables.
No markups or premiums based on what we think you can afford;
we charge for the work completed, clear and simple
Research & Strategy
Timeline: 2 weeks
Investment: $1275
In this phase, you’ll receive:
- 30 minute strategy call
- core proposition
- brand values
- key differentials
- target audience profile
- cultural context with data
- brand archetype profile
- audience emotional triggers
- brand story
- credibility profile
- branded PDF
Visual Storytelling
Timeline: 5 weeks
Investment: $3225
In this phase, you’ll receive:
- 30 minute strategy call
- visual brainstorm on Pinterest
- mood board direction
- 3 unique logo concepts
- 2 revision rounds
- secondary logos
- color palette
- font selection
- custom brand graphics
- 5 print/digital items
- brand guidelines
Product & Packaging
Timeline: 2 weeks
Investment: $1575
In this phase, you’ll receive:
- 30 minute strategy call
- packaging brainstorm
- competitor shelf analysis
- 3 unique packaging concepts
- 2 rounds of revisions
- manufacturer sourcing help
- final print-ready dieline files
- up to 3 SKU variations included
Online Experience
Timeline: 5 weeks
Investment: $4725
In this phase, you’ll receive:
- 30 minute strategy call
- content copywriting
- stock images
- 1 round of revisions
- 3 unique pages
- 25 product SKUs set up
- 1 sales page
- optional blog
- conversion tracking setup
- custom lead/contact form
- walkthrough video
- built on WordPress or Shopify
TOTAL INVESTMENT
$10,080
TOTAL TIMELINE
14 weeks
PAYMENT PLAN
$3360/mo
Note: we usually book 1-2 months in advance. Book a call for current availability and custom packages and quotes
Your brand’s legacy starts with today. Let’s begin.
Get in touch to schedule your complimentary 20 minute discovery call. We can’t wait to hear from you!
