BEAUTY BRAND SERVICES

We make your brand look and feel as good as your products.

We help indie beauty brands craft immersive brand experiences that captivate and convert.

SKINCARE & MAKEUP

HAIR CARE

WELLNESS & SELF CARE

Right now, you probably feel…

    • Unclear or unsure about your unique positioning and differentials in what feels like a crowded market
    • Uninspired by your current branding and product packaging
    • Tired of comparing your products to your competitors and wishing you were more “put together”
    • Frustrated and overwhelmed with DIY solutions and pieced-together freelance teams with mixed results
    • Prepared to grow, take on investors, expand your product line, break into big box retail, sell overseas, or something else…but wanting to do it the right way, with all your (visual) ducks in a row
    • Ready for a professional to step in and just take care of this for you, someone who gets your vision and can show you the solution so you can focus on what you’re best at

      Here’s what we can do for you

      Position your brand strategy & messaging to resonate on an emotional level

      Craft a cohesive visual identity to increase brand recognition and equity

      Design and source packaging that stands out on the shelf and the Instagram feed


      Conceptualize and design merch kits, print collateral and promo materials


      Build one-of-a-kind customer-focused online retail & ecommerce experiences


      Create and illustrate effective pitch decks for investors and retail partners

      What actually matters to beauty consumers in 2021?

      Brand story & values

      What your brand stands for, whether it connects emotionally and personally with your consumers

      %

      of consumers say they are more likely to buy a product if they love the brand story

      %

      of consumers prefer buying from companies that align with their personal values

      Packaging Design

      Whether your products stand out on shelves, if they are “Instagrammable” and have a nice unboxing experience

      %

      of consumers say product packaging design directly influences their decision to buy

      %

      of businesses report an increase in revenue after improving their product packaging design

      Eco-friendliness

      The source and quality of your ingredients and packaging materials, whether  you have any certifications or environmental initiatives

      %

      of consumers specifically look for environmentally responsible or sustainable products when they shop

      %

      of consumers view brands that use sustainable packaging and recycleable materials more favorably

      Personalization

      Whether your products are tailored to individual consumers, or you have a way for consumers to identify which products are best for them

      %

      of consumers are more likely to buy personalized products

      %

      of consumers would even pay more if a product was personalized

      A Case Study in Organic Hair Care

      All Innersense photos on this page, credit Innersense Organic Beauty

      Client

      Innersense Organic Beauty

      Scope of Work

      Complete brand refresh, logo redesign, visual identity redesign, packaging redesign, and ongoing collateral design

      Timeframe

      Ongoing, 4+ years

      About the Project

      We’ve been working with Innersense for over 4 years, and in 2019 they came with the vision of rebranding their entire company and product line. The goal was to elevate their overall look, distinguish products through color identifiers, and collaborate with new big box retail partners to make sure their products stood out on shelves.

      Through a detailed competitor and shelf analysis, we came up with a jewel-toned color bar system and new logo and typography for the brand. We then helped roll out the new visual guidelines across all mediums, from hundreds of packaging SKUs to print & marketing collateral, merch kits, pitch decks, educational programs and beyond.

      Results

      • Secured exclusive placement in Ulta Beauty
      • Elevated positioning as icon brand in clean hair care, with a focus on consciousness, energy and intention
      • Created EU & UK product lines
      • Released merch kits for salon partners to expand professional network
      • Increased product recognition through color system

      “Flexible, detail oriented & delivers excellent quality on every project.”

      Kelsey is amazing! She has contributed significantly to our growth as a brand over the years and we couldn’t be more pleased with her results. 

      -Innersense Team

      Why invest in branding? Trends die, but stories live forever.

      RATHER THAN BEING ON-TREND, BE ON-STORY

      If people love a brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will buy the product immediately.

      In a crowded and saturated market, design is an immersive way to stand out and visually tell your story. Through bespoke, strategy-first brand styling we conjure up designs that resonate the right emotions with the right audience.

      Because you don’t just want people to like your brand – you want them to be spellbound by it.

      Our proprietary, market-tested branding formula that wows and sells

      Research & Strategy

      Using market data, psychology and archetypes, we craft a strategy that serves as the cornerstone of who you are and how your customers relate to you.

      Visual Storytelling

      With strategy in place, we use visual assets to tell your brand story through your logo, color story, typography and custom design assets – from print to digital and beyond.

      Online Experience

      Finally, we extend your brand to the online sphere with a website or ecommerce tailored to your conversion goals and integrated into your workflows.

      Why choose Wild Side?
      About our mission & impact

      We’re an award-winning, full-service studio of brand enchanters, magic workers, and storytellers. We’re here for the fierce, untameable souls; the trailblazers seeking change, authenticity and connection. We partner with conscious brands to build legacies of inspiration, innovation and impact. 

      Whether that’s through environmental initiatives, social projects, minority empowerment, self improvement or simply going against the status quo, we’re here to support and champion your goal!

      We are proud members of 1% for the Planet, meaning we donate 1% of more of all gross revenue to environmental NGO’s. Since we are based in Brazil, we partner with NGO’s that that affect change here. We’re patron members of the Rainforest Trust’s Conservation Circle and support local indigenous communities in partnership with Instituto Socioambiental. We also personally plant over 200 native trees per year in deforested areas of central Brazil.

      years of service

      clients served

      acres saved / sponsored

      trees planted in Brazil

      We have years of experience working with beauty clients…

      OUR CLIENTS HAVE BEEN FEATURED IN

      We believe in clarity & transparency,
      from pricing to deliverables.

      No markups or premiums based on what we think you can afford;
      we charge for the work completed, clear and simple

      Research & Strategy

      Timeline: 2 weeks
      Investment: $1275

      In this phase, you’ll receive:

      • 30 minute strategy call
      • core proposition
      • brand values
      • key differentials
      • target audience profile
      • cultural context with data
      • brand archetype profile
      • audience emotional triggers
      • brand story
      • credibility profile
      • branded PDF 

      Visual Storytelling

      Timeline: 5 weeks
      Investment: $3225

      In this phase, you’ll receive:

      • 30 minute strategy call
      • visual brainstorm on Pinterest
      • mood board direction
      • 3 unique logo concepts
      • 2 revision rounds
      • secondary logos
      • color palette
      • font selection
      • custom brand graphics
      • 5 print/digital items
      • brand guidelines

      Product & Packaging

      Timeline: 2 weeks
      Investment: $1575

      In this phase, you’ll receive:

      • 30 minute strategy call
      • packaging brainstorm
      • competitor shelf analysis
      • 3 unique packaging concepts
      • 2 rounds of revisions
      • manufacturer sourcing help
      • final print-ready dieline files
      • up to 3 SKU variations included

      Online Experience

      Timeline: 5 weeks
      Investment: $4725

      In this phase, you’ll receive:

      • 30 minute strategy call
      • content copywriting
      • stock images
      • 1 round of revisions
      • 3 unique pages
      • 25 product SKUs set up
      • 1 sales page
      • optional blog
      • conversion tracking setup
      • custom lead/contact form
      • walkthrough video
      • built on WordPress or Shopify

      TOTAL INVESTMENT

      $10,080

      TOTAL TIMELINE

      14 weeks

      PAYMENT PLAN

      $3360/mo

      Note: we usually book 1-2 months in advance. Book a call for current availability and custom packages and quotes

      Your brand’s legacy starts with today. Let’s begin.

      Get in touch to schedule your complimentary 20 minute discovery call. We can’t wait to hear from you!

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