Trends die, but stories live forever.
YOU DON’T NEED TO BE ON-TREND; YOU NEED TO BE ON-STORY
If people love a brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will buy the product immediately.
In a crowded and saturated market, design is an immersive way to stand out and visually tell your story. Through bespoke, strategy-first brand styling we conjure up designs that resonate the right emotions with the right audience.
Because you don’t just want people to like your brand – you want them to be spellbound by it.
Brand Strategy
Feeling lost? Not sure about your purpose or the “big vision” of where you’re going? Having trouble figuring out exactly why someone should choose YOU instead of your competitors (imposter syndrome, anyone)? Before you even think about logos and colors, you should have crystal clear answers to these kinds of questions.
Using market data and psychology as a foundation, we’ll craft a strategy to attract and retain your dream customers, clarify your purpose and establish yourself as an authority in your field.
- core proposition
- target audience
- brand archetypes
- brand values
- cultural context
- emotional triggers
- key differentials
- credibility profile
- brand story
A beautifully-designed strategy deck
- INVESTMENT
$1000+
- TIMELINE
2 weeks
- PAYMENT PLAN
50/50
Brand Design & Identity
01. The Explorer
WHO IT’S FOR
Fledgling brands or beginning entrepreneurs looking for a basic yet effective visual identity to launch their business and make the right first impression.
WHAT’S INCLUDED
- visual brainstorm
- 2 logo concepts
- 2 secondary logos
- mood board
- 1 revision round
- color palette
- font selection
- 3 print/digital items
One 30-minute strategy call
Basic visual identity guidelines
- INVESTMENT
$2500+
- TIMELINE
2 weeks
- PAYMENT PLAN
50/50
02. The Trailblazer
WHO IT’S FOR
Market-tested brands looking to professionalize their image and gain market share through a new, immersive brand experience for their customers.
WHAT’S INCLUDED
- visual brainstorm
- 3 logo concepts
- 2 secondary logos
- mood board and photography guide
- 2 revision rounds
(9 concepts total) - custom graphics, icons and illustrations
- color palette
- font selection
- 5 print/digital items
One 30-minute strategy call
Complete visual identity guidelines
- INVESTMENT
$4000+
- TIMELINE
4 weeks
- PAYMENT PLAN
50/50
NOT SURE WHICH PACKAGE IS RIGHT FOR YOU?
GET IN TOUCH AND WE’LL HELP YOU DECIDE!
Recent Branding Work
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Dwell & Gather Home
Is this service right for me?
If you feel…
–lacking in clarity about your offerings, positioning and differentials
–uninspired by your current branding
–frustrated with DIY solutions and wasting time on areas that aren’t your forte
–ready for a professional to step in and take care of everything for you, someone who you can trust to show you the solution
And you want to…
-attract more of a specific kind of client
-gain clarity and purpose in your offerings
–professionalize your brand image
-develop a one-of-a-kind wow factor
–raise your prices
–resonate more deeply with your audience on an emotional level
THEN THIS SERVICE IS RIGHT FOR YOU!
CLIENT RESULTS
Kelsey and the entire Wild Side® Team are absolute visionaries. I can’t express the MAGNITUDE of difference their branding work did to increase my authority online and ultimately help me scale my business rapidly.
SHANNON LUTZ, THE SOCIAL BUNGALOW
CLIENT RESULTS
The easiest and most professional experience I’ve ever had. We worked with three other designers before Kelsey and her team, and this was by far the best. She is on time with everything, gives great input, and delivers results.
DANIEL ABRAHAMI, ABC GEMS; D&D LA
CLIENT RESULTS
Kelsey is amazing! She is flexible, detail oriented & delivers excellent quality on every project I send her way. She has contributed significantly to our growth as a brand over the past years and we couldn't be more pleased with her results.
INNERSENSE ORGANIC BEAUTY
CLIENT RESULTS
Working with Wild Side® has been a breath of fresh air. Kelsey is extremely creative, an expert at branding, and one of few people who actually "gets it." She is really great at taking my vague ideas and turning them into reality.
JASMINE ROTH, HGTV HOST
CLIENT RESULTS
Kelsey was destined to do this! Her process is fair and produces amazing results. She was so helpful, understanding & empowering. I felt like she really cared and was passionate about making sure her customers are 100% satisfied.
BRIDIE SRSEN, GRACEFULLY NOURISHED
Questions? We’ve got answers.
I just want a logo. Can you help me?
While there are many designers who offer simply “logo design” as a service, our philosophy on branding is more big-picture. We completely understand if your budget doesn’t allow for a more holistic approach to your brand identity right now.
I already have a logo. Can you just design ____?
We take these projects on a case by case basis. Please get in touch for a complimentary consultation so we can discuss your current brand and project needs.
I know exactly what I want. Can I get a discount?
Unfortunately, no. By hiring us, you’re putting your trust in our expertise and experience to deliver a final design that will be both timeless and effective. This is a time consuming process that involves hours of research, prototyping and refinement. If you are simply looking for someone to follow orders, we may not be the right fit.
Do you help with naming and copywriting?
As a matter of fact, we do! Our team will work with you to develop a unique brand voice that is consistent across all platforms and mediums, one that speaks to your target audience and represents your brand values. Feeling stuck on your website copy? We also work with strategic, sales-oriented copywriting for websites, landing pages, marketing campaigns and more. For more information please get in touch.
What happens if I don't like the final result?
We know how much every penny counts in the world of entrepreneurship, so this is such an important question. We want you to be comfortable about the idea of working together, and it’s our ultimate goal to craft an end product that you (and your customers) will fall in love with. Which is why we take extra care to make sure you’re satisfied throughout the process.
Before we start working together, we’ll have a design consultation to make sure the partnership is a good fit, and that the idea you have in mind is something we can create for you. When we present designs, you can be sure that each decision is made with your target audience in mind, to give you the best, most effective final product that both you and your customers will love. We also make it very clear how many revisions you’ll receive so you can pace yourself accordingly with your feedback and manage expectations throughout the process.
In the chance you’re still not satisfied, you can choose to cancel the contract and settle up the work that has already been completed. However you will not need to pay for work that has not yet been done, and you will still receive the final files we created together!
Can you design more graphics for me after we finish?
Absolutely! We offer additional design services on an a-la-carte hourly basis or, if you find yourself needing more regular design support we have monthly retainers with discounted rates and faster turnaround times available.
I need a website too. Do you have any combo packages?
We would be happy to support you in implementing your new brand across your website (and beyond). You can explore our website services available here and we can put together a combo package specifically for your needs.
We can also discuss adding in ongoing agency retainers for copywriting, marketing, design support and more.
Are font files and licenses included?
No. We will make suggestions for the typography and font hierarchy of your new brand in order to maintain a cohesive look across all platforms. You will be responsible for purchasing the correct font licenses for any artwork or usage outside of the final files we provide to you. If you prefer that we use only fonts that are free for commercial use, please let us know ahead of time. But know that free fonts are never exact substitutes for paid fonts, and it’s worth considering a small one-time investment in high-quality fonts that support other designers. Most of the paid fonts we suggest range from $10-$30 each and can be purchased from MyFonts or Creative Market, or are available through Adobe Fonts.
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