Learn the Secrets of Brand Alchemy with our new workshop series!

Have you ever wondered what makes the difference between a brand that just “looks good” and one that gets results? Or why some brands gain cult followings, while others struggle to stand out?

In our new workshop series, we’ll dive into what makes up the secret recipe for brands that captivate and convert, from psychology to market data to design principles and beyond.

How does it work?
What are the Workshops?

After years of working 1-on-1 with clients to build best-selling, award-winning, multi-million-dollar brands, we’ve decided to share our proprietary process for the first time ever with our audience in this brand new workshop series.

We’ll be offering live video workshops on specific topics, ranging from 45-60 minutes with a live Q&A at the end. When you sign up, you’ll have access to the live and recorded versions, as well as the resource list and workbook for each session.

We’ll cover topics such as developing a brand strategy using Jungian archetypes, designing a logo from scratch as a non-designer, choosing fonts and color palettes, creating your own website on WordPress, and more.

These workshops will be available for a limited time only, with limited spots available for each session.

Sign up now to get on the waitlist for when we launch!


Kelsey is such a wonderful and knowledgeable business owner. I had the opportunity to take her course and it is the best I’ve ever taken! Her recommendations, exercises, and ideas are easy to execute and provide actual revenue-generating results. I highly recommend Kelsey for gaining a new perspective on your business.



On a scale of 1 to 10, I give Kelsey an 11+ for her knowledge. She is a Genius and I am lucky to have found her. She definitely knows how to maximum marketing and she teaches you how to have the same success she has had. You will not regret following Wild Side® Design and learning from Kelsey!



Just finished Kelsey’s course and WOW. I had never considered using Pinterest in this way, and I cant wait to put all her advice into place! Kelsey went into tons of detail, while making it all incredibly approachable and understandable. Can’t wait to see how this helps me grow!


Part One : Strategy

Using market data, psychology and archetypes, we teach you to craft a strategy that serves as the cornerstone of who you are and how your customers relate to you.

Define and Understand Your Audience with Real Data and Market Research

Develop Brand Story and Values that Speak Directly to your Audience

Use Brand Archetypes and Psychology to Make your Brand Intuitively Irresistible

Part Two : Design

We teach you to create visual assets that tell your brand story, such as logo, color story, typography and custom design assets – from print to digital and beyond.

Create a Mood Board and Visual Direction that Perfectly Captures your Brand Essence

Design a Logo that You and Your Audience Love, Even as a Non-Designer

Choose and Implement a Brand Color Palette using Color Psychology

Understand Typography and Font Pairing and Choose Brand Fonts like a Pro

Create Systems to Stay On-Brand in Your Designs, from Print to Social to Web

Design Packaging Experiences that Stand Out on Shelves and Beg to Be Unboxed

Part Three : 

We teach you how to extend your brand to the online sphere with a website or ecommerce tailored to your conversion goals and integrated into your workflows.

Design and Build a Website that Both Captivates and Converts

Design, Build and Manage an Ecommerce Shop on Shopify

Install and Understand Web Analytics and Conversion Tracking to Increase Sales

Part Four : Systems

No brand is complete without systems, tools and workflows to create a seamless client and administrative experience. We teach you to leverage the tools that we use in our business.

Dubsado for Lead Management

Asana for Project Management

ActiveCampaign for Email Sequences

Pinterest for Longterm Earned Marketing

Meet the Host

Kelsey Specter is an award-winning, internationally acclaimed brand & web designer, strategist and entrepreneur. She has 6+ years of experience working with clients ranging from local businesses to celebrities, international NGO’s and multi-million dollar brands.

She is also the co-founder and lead product designer of Smart Planner Co, named “Best Productivity Planner of 2021” by Forbes. Over the course of 4 years, she grew the company from an initial investment of $1500 to the multi-million dollar global retail brand it is today with no investors or outside funding. She knows firsthand how to build effective products and brands that speak to and grow with your audience.

Her unique approach to branding is rooted in psychology, archetypes, market data, and first-hand experience in the retail world, a formula that results in designs that connect, captivate and – most importantly – convert.

my clients have been featured in

Questions? This might help...

What should I expect from these workshops?

Our workshops are a fun, interactive experience! They run roughly 45 minutes to 1 hour, with a chance for a live Q&A at the end. We know your time is precious, so we'll be brief - we focus on keeping things direct and easy to understand. Expect only the important stuff, no filler or fluff!

At the end, you'll receive a copy of the recording so you can re-watch at a later time, as well as a downloadable list of resources cited in the workshop.

What makes these workshops different from others on the same topic?

There are unlimited ways to teach and explain the same subject, in addition to the teacher's unqiue perspective and experience.

Our strengths come from a focus on psychology, market data, and first-hand experience building our own multi-million dollar retail brand. We give concrete examples and action items, not just hypothetical theories and ideas.

I can't make the live version - can I still join?

Absolutely! Even if you can't make the live event, you will still get access to the recorded version and all the resources.

Do I need any kind of prior knowledge or experience?

Not at all! Our workshops are completely beginner-friendly. Even if you're complete new to the subject, we make things super easy to understand and have a Q&A session at the end for any questions you may have.

Can I get a refund if I change my mind?

We offer a 50% refund if you change your mind prior to the date of the workshop. After the workshop has taken place, we are unable to offer any kind of refund.

Looking for done-for-you instead?
We can help.

Get in touch to schedule your complimentary 20 minute discovery call. We can’t wait to hear from you!

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