WILD SIDE EDUCATIONAL WORKSHOPS
Learn the Secrets of Brand Alchemy with our new workshop series!
Have you ever wondered what makes the difference between a brand that just “looks good” and one that gets results? Or why some brands gain cult followings, while others struggle to stand out?
In our new workshop series, we’ll dive into what makes up the secret recipe for brands that captivate and convert, from psychology to market data to design principles and beyond.
How does it work?
What are the Workshops?
After years of working 1-on-1 with clients to build best-selling, award-winning, multi-million-dollar brands, we’ve decided to share our proprietary process for the first time ever with our audience in this brand new workshop series.
We’ll be offering live video workshops on specific topics, ranging from 45-60 minutes with a live Q&A at the end. When you sign up, you’ll have access to the live and recorded versions, as well as the resource list and workbook for each session.
We’ll cover topics such as developing a brand strategy using Jungian archetypes, designing a logo from scratch as a non-designer, choosing fonts and color palettes, creating your own website on WordPress, and more.
These workshops will be available for a limited time only, with limited spots available for each session.
Sign up now to get on the waitlist for when we launch!
Part One : Strategy
Using market data, psychology and archetypes, we teach you to craft a strategy that serves as the cornerstone of who you are and how your customers relate to you.
Define and Understand Your Audience with Real Data and Market Research
Develop Brand Story and Values that Speak Directly to your Audience
Use Brand Archetypes and Psychology to Make your Brand Intuitively Irresistible
Part Two : Design
We teach you to create visual assets that tell your brand story, such as logo, color story, typography and custom design assets – from print to digital and beyond.
Create a Mood Board and Visual Direction that Perfectly Captures your Brand Essence
Design a Logo that You and Your Audience Love, Even as a Non-Designer
Choose and Implement a Brand Color Palette using Color Psychology
Understand Typography and Font Pairing and Choose Brand Fonts like a Pro
Create Systems to Stay On-Brand in Your Designs, from Print to Social to Web
Design Packaging Experiences that Stand Out on Shelves and Beg to Be Unboxed
Part Three :
Website
We teach you how to extend your brand to the online sphere with a website or ecommerce tailored to your conversion goals and integrated into your workflows.
Design and Build a Website that Both Captivates and Converts
Design, Build and Manage an Ecommerce Shop on Shopify
Install and Understand Web Analytics and Conversion Tracking to Increase Sales
Part Four : Systems
No brand is complete without systems, tools and workflows to create a seamless client and administrative experience. We teach you to leverage the tools that we use in our business.
Dubsado for Lead Management
Asana for Project Management
ActiveCampaign for Email Sequences
Pinterest for Longterm Earned Marketing
Questions? This might help...
What should I expect from these workshops?
Our workshops are a fun, interactive experience! They run roughly 45 minutes to 1 hour, with a chance for a live Q&A at the end. We know your time is precious, so we'll be brief - we focus on keeping things direct and easy to understand. Expect only the important stuff, no filler or fluff!
At the end, you'll receive a copy of the recording so you can re-watch at a later time, as well as a downloadable list of resources cited in the workshop.
What makes these workshops different from others on the same topic?
There are unlimited ways to teach and explain the same subject, in addition to the teacher's unqiue perspective and experience.
Our strengths come from a focus on psychology, market data, and first-hand experience building our own multi-million dollar retail brand. We give concrete examples and action items, not just hypothetical theories and ideas.
I can't make the live version - can I still join?
Absolutely! Even if you can't make the live event, you will still get access to the recorded version and all the resources.
Do I need any kind of prior knowledge or experience?
Not at all! Our workshops are completely beginner-friendly. Even if you're complete new to the subject, we make things super easy to understand and have a Q&A session at the end for any questions you may have.
Can I get a refund if I change my mind?
We offer a 50% refund if you change your mind prior to the date of the workshop. After the workshop has taken place, we are unable to offer any kind of refund.
Looking for done-for-you instead?
We can help.
Get in touch to schedule your complimentary 20 minute discovery call. We can’t wait to hear from you!