Unlock the secret to more clicks, leads and paying clients with Pinterest
If you don’t have a Pinterest strategy already, chances are you’re leaving money on the table. Every day Pinterest drives millions of highly engaged visitors to brands and businesses just like yours.
We provide full service, end-to-end Pinterest management with measurable results. From profile audits to strategy, design, implementation and analysis, we’ll help transform your DIY inspo hub into a serious income stream for your business.
First off, let’s talk numbers.
Why does Pinterest even matter?
Pinterest's User Base is Extensive
With more than 320 million monthly active users, Pinterest is now the third-largest social network in the U.S.
Pinterest users have disposable income
The majority of Pinterest users earn more than $75,000 USD a year
Pinterest users want to find new brands
97% of all searches on Pinterest are unbranded, and 59% of Millennials have discovered new products on Pinterest
Pinterest users are ready to buy
48% of Pinterest users claim shopping is their top priority for using the platform
Pinterest users spend more money
29% more money is spent per purchase by Pinterest click throughs than by other sources
Pinterest is not just for women
40% of dads in the US use Pinterest, and 82% say they find new products on the platform
Data sources: Hootsuite; Sprout Social
Step One
Pinterest Setup
PROFILE AUDIT
A one-time service that includes going through your current boards, removing pins and/or boards that are not relevant to the brand and creating new, more relevant alternatives. This is perfect for anyone looking to refresh their account to match their brand strategy & image.
What’s Included
- Up to 10 newly updated/curated boards with 15 new pins each to get you started
- Targeted keyword descriptions and names for each board (up to 10)
- Research and audit of current statistics to identify top- performing pins (existing accounts)
- Creation of suggested Pinterest content strategy along with 15 keyword suggestions for your niche
- Bonus: Creation of 3 Pinterest-optimized graphic templates in Canva ($300 value)
Investment: $749 | Timeline: 1 week
PERFORMANCE AUDIT
A one-time service that includes setting up Pinterest best practices and conversion tracking on your website. This is perfect if you want to use Pinterest ads in the future or just want to get your website set up with all of Pinterest’s best practices.
What’s Included
- Enabling of rich pins for Pinterest, along with profile verification if necessary
- Configuration of open graph data for correct meta tags
- If applicable, setup of product meta data for Ecommerce or recipe meta data for recipe blogs
- Setup of event tracking pixel for Pinterest retargeting & conversion goals (up to 5 goals)
- Bonus: Custom pin-it button on image hover (WordPress only, $95 value)
Investment: $399 | Timeline: 3 days
Step Two
Pinterest Management
We require a minimum contract of 3 months for all Pinterest management in order to see the best results. The first two months are full of testing, tweaking and revising and we usually hit our stride in month three and beyond!
Dreamer
For those just getting started with Pinterest that want to define a pinning strategy- 175 Strategic Pins per Month (5-6 per day)
- 10 Custom Pin Designs or Pin Variations
- Native Pin Keyword Research and Optimization
- Monthly Analytics Review of Key Statistics
- Stock Photos for Pins
- Group Boards Research, Joining & Pinning
- Tailwind Tribes Engagement & Pinning
- Smart Loop Setup & Optimization
- Monthly Suggested Content Calendar Based on Trends
Explorer
Most popular! For those wanting to consistently increase their Pinterest presence- 350 Strategic Pins per Month (11-12 per day)
- 20 Custom Pin Designs or Pin Variations
- Native Pin Keyword Research and Optimization
- Monthly Analytics Review of Key Statistics
- Stock Photos for Pins
- Group Boards Research, Joining & Pinning
- Tailwind Tribes Engagement & Pinning
- Smart Loop Setup & Optimization
- Monthly Suggested Content Calendar Based on Trends
Trailblazer
For those ready to make Pinterest a priority in their business to get results- 525 Strategic Pins per Month (17-18 per day)
- 30 Custom Pin Designs or Pin Variations
- Native Pin Keyword Research and Optimization
- Monthly Analytics Review of Key Statistics
- Stock Photos for Pins
- Group Boards Research, Joining & Pinning
- Tailwind Tribes Engagement & Pinning
- Smart Loop Setup & Optimization
- Monthly Suggested Content Calendar Based on Trends
Why trust us? Let our numbers speak for themselves.
Why trust us? First of all, because we’ve done it! In less than one year, we grew our Pinterest profile from 700k to nearly 9m monthly viewers! Pinterest currently brings in 100+ email subscribers per day and has brought us over $400k in revenue over the past few years. And we’ve used this exact same strategy to help countless other businesses with Pinterest Management!
Case Study
Jasmine Roth: from HGTV to Pinterest
We’ve been working with Jasmine Roth (HGTV’s “Hidden Potential”, “Rock the Block” and upcoming “Help! I Wrecked My House”) for nearly 4 years now, since her complete rebrand. But in the past year, with her rise to fame and increase in exposure she wanted to build more organic traffic to her website using Pinterest.
When we took over, she had about 200k monthly viewers. Within 4 months she was over 3.5M! In addition to profile views, we saw an increase in website traffic, making Pinterest the #1 source of traffic from social media to her blog.
Our strategy combined repurposing her (nearly millions) of project photos into themed boards by design style, room and occasion, creating multiple variations of graphics for each blog post, optimizing board names for larger-reaching keywords and more.
The final result showcases her HGTV projects and directing visitors to her blog, while also allowing her to monetize through curated board full of Rewardstyle links and shoppable pins as she establishes herself as a curator and influencer on Pinterest.
We’ll make Pinterest work for you, no selfies necessary (we promise)
If you’re tired of planning your Instagram content and want another channel that brings measurable results, get in touch to schedule your complimentary 20 minute discovery call. We can’t wait to get started!
