Unlock the secret to more clicks, leads and paying clients with Pinterest

If you don’t have a Pinterest strategy already, chances are you’re leaving money on the table. Every day Pinterest drives millions of highly engaged visitors to brands and businesses just like yours.

We provide full service, end-to-end Pinterest management with measurable results. From profile audits to strategy, design, implementation and analysis, we’ll help transform your DIY inspo hub into a serious income stream for your business.

First off, let’s talk numbers.
Why does Pinterest even matter?

Pinterest's User Base is Extensive

With more than 320 million monthly active users, Pinterest is now the third-largest social network in the U.S.

Pinterest users have disposable income

The majority of Pinterest users earn more than $75,000 USD a year

Pinterest users want to find new brands

97% of all searches on Pinterest are unbranded, and 59% of Millennials have discovered new products on Pinterest

Pinterest users are ready to buy

48% of Pinterest users claim shopping is their top priority for using the platform

Pinterest users spend more money

29% more money is spent per purchase by Pinterest click throughs than by other sources

Pinterest is not just for women

40% of dads in the US use Pinterest, and 82% say they find new products on the platform

Data sources: Hootsuite; Sprout Social

Step One

Pinterest Setup

PROFILE AUDIT

A one-time service that includes going through your current boards, removing pins and/or boards that are not relevant to the brand and creating new, more relevant alternatives. This is perfect for anyone looking to refresh their account to match their brand strategy & image.

What’s Included

  • Up to 10 newly updated/curated boards with 15 new pins each to get you started
  • Targeted keyword descriptions and names for each board (up to 10)
  • Research and audit of current statistics to identify top- performing pins (existing accounts)
  • Creation of suggested Pinterest content strategy along with 15 keyword suggestions for your niche
  • Bonus: Creation of 3 Pinterest-optimized graphic templates in Canva ($300 value)

Investment: $749  |  Timeline: 1 week

PERFORMANCE AUDIT

A one-time service that includes setting up Pinterest best practices and conversion tracking on your website. This is perfect if you want to use Pinterest ads in the future or just want to get your website set up with all of Pinterest’s best practices.

What’s Included

  • Enabling of rich pins for Pinterest, along with profile verification if necessary
  • Configuration of open graph data for correct meta tags
  • If applicable, setup of product meta data for Ecommerce or recipe meta data for recipe blogs
  • Setup of event tracking pixel for Pinterest retargeting & conversion goals (up to 5 goals)
  • Bonus: Custom pin-it button on image hover (WordPress only, $95 value)

Investment: $399  |  Timeline: 3 days

Step Two

Pinterest Management

We require a minimum contract of 3 months for all Pinterest management in order to see the best results. The first two months are full of testing, tweaking and revising and we usually hit our stride in month three and beyond!

Why trust us? Let our numbers speak for themselves.

Why trust us? First of all, because we’ve done it! In less than one year, we grew our Pinterest profile from 700k to nearly 9m monthly viewers! Pinterest currently brings in 100+ email subscribers per day and has brought us over $400k in revenue over the past few years. And we’ve used this exact same strategy to help countless other businesses with Pinterest Management!

Case Study

Jasmine Roth: from HGTV to Pinterest

We’ve been working with Jasmine Roth (HGTV’s “Hidden Potential”, “Rock the Block” and upcoming “Help! I Wrecked My House”) for nearly 4 years now, since her complete rebrand. But in the past year, with her rise to fame and increase in exposure she wanted to build more organic traffic to her website using Pinterest.

When we took over, she had about 200k monthly viewers. Within 4 months she was over 3.5M! In addition to profile views, we saw an increase in website traffic, making Pinterest the #1 source of traffic from social media to her blog.

Our strategy combined repurposing her (nearly millions) of project photos into themed boards by design style, room and occasion, creating multiple variations of graphics for each blog post, optimizing board names for larger-reaching keywords and more.

The final result showcases her HGTV projects and directing visitors to her blog, while also allowing her to monetize through curated board full of Rewardstyle links and shoppable pins as she establishes herself as a curator and influencer on Pinterest.

We’ll make Pinterest work for you, no selfies necessary (we promise)

If you’re tired of planning your Instagram content and want another channel that brings measurable results, get in touch to schedule your complimentary 20 minute discovery call. We can’t wait to get started!

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