Innersense Organic Beauty

Scope of Work

Complete brand refresh, logo redesign, visual identity redesign, packaging redesign, and ongoing collateral design

About the Project

In 2019 Innersense came to us with the vision of rebranding their entire company and product line. The goal was to elevate their overall look, distinguish products through color identifiers, and collaborate with new big box retail partners to ensure their products stood out on shelves.

Through a detailed competitor and shelf analysis, we came up with a jewel-toned color bar system and new logo and typography for the brand. We then helped roll out the new visual guidelines across all mediums, from hundreds of packaging SKUs to print & marketing collateral, merch kits, pitch decks, educational programs and beyond.


Kelsey is amazing! She is flexible, detail oriented & delivers excellent quality on every project I send her way. She has contributed significantly to our growth as a brand over the past years and we couldn’t be more pleased with her results.


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