The Story

The Beverly Boutique is an online women’s clothing boutique. They take the hard work out of shopping by finding amazing, trendy, unique pieces for our customers that can take them from work to play.

The goal was to create a fresh, trendy and feminine brand with a focus on greenery and metallic accents. We created a custom B logomark combined with an elegant serif and handwritten script combo.

In addition, we added handwritten accents and thoughtful design elements like ombre textures and watercolor greenery. We decided to go with a metallic copper rather than gold to make the brand stand out.

The Palette
The Inspiration
“I LOVED THAT KELSEY REALLY LISTENED TO MY VISION AND WAS ABLE TO CREATE CUSTOM BRANDING THAT EXCEEDED MY EXPECTATIONS! FROM THE BRAND STRATEGY TO THE LOGOS, KELSEY TOOK THE TIME TO MAKE SURE THE FINISHED PRODUCT CONVEYED THE EXACT LOOK & FEEL I WAS GOING FOR.
I REALLY ENJOYED THE CONSTANT COMMUNICATION, AND I FELT LIKE KELSEY REALLY CARED AND WAS PASSIONATE ABOUT MAKING SURE HER CUSTOMERS ARE 100% SATISFIED. I WOULD 10/10 RECOMMEND WILD SIDE BECAUSE I AM CONFIDENT YOU’LL LEAVE WITH A PRODUCT YOU’RE EXTREMELY HAPPY WITH.”

Valerie Smith

Previous Project
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