The Story

Hey Beautiful, Welcome Home. Wild Autumn Inc. is a 501c3 non profit organization in New York City that fully furnishes and interior designs new homes for domestic violence survivors and their children, recently exiting homeless shelters, upon completion of a seven week empowerment program.

We designed a logo that is freeflowing and personal, with the centerpiece being a gingko leaf. The gingko is revered in many eastern cultures and is a symbol of hope, perseverance, longevity, and love. In Hiroshima, a few sacred trees stand near ground zero of the blast as some of the only survivors where they continue to grow and thrive, bringing hope for a better future. The power of the Gingko’s story made it the perfect symbol for the beautiful work that Wild Autumn does.

In addition, we built a website that would stand out from other non-profits, with a personalized, scrapbook/journal-inspired layout and the ability to make donations directly on the site.

The Palette
The Inspiration
“I WOULD DEFINITELY RECOMMEND WORKING WITH KELSEY. SHE IS RESPONSIVE, LISTENS TO EXACTLY WHAT YOU WANT, AND DOES A GREAT JOB! KELSEY REALLY UNDERSTOOD WHAT I WAS LOOKING FOR AND WAS ABLE TO CREATE SOMETHING THAT I AM PROUD TO SHOW OFF!”

Courtney Grosvenor

Previous Project
This could be your brand

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