The Story

Hey Beautiful, Welcome Home. Wild Autumn Inc. is a 501c3 non profit organization in New York City that fully furnishes and interior designs new homes for domestic violence survivors and their children, recently exiting homeless shelters, upon completion of a seven week empowerment program.

We designed a logo that is freeflowing and personal, with the centerpiece being a gingko leaf. The gingko is revered in many eastern cultures and is a symbol of hope, perseverance, longevity, and love. In Hiroshima, a few sacred trees stand near ground zero of the blast as some of the only survivors where they continue to grow and thrive, bringing hope for a better future. The power of the Gingko’s story made it the perfect symbol for the beautiful work that Wild Autumn does.

In addition, we built a website that would stand out from other non-profits, with a personalized, scrapbook/journal-inspired layout and the ability to make donations directly on the site.

The Palette