We make your brand look and feel as unique as your products.

We help innovative retail brands craft immersive brand experiences that captivate and convert.




Right now, you probably feel…

    • Unclear or unsure about your unique positioning and differentials in what feels like a crowded market
    • Uninspired by your current branding and product packaging
    • Tired of comparing your products to your competitors and wishing you were more “put together”
    • Frustrated and overwhelmed with DIY solutions and pieced-together freelance teams with mixed results
    • Prepared to grow, take on investors, expand your product line, break into big box retail, sell overseas, or something else…but wanting to do it the right way, with all your (visual) ducks in a row
    • Ready for a professional to step in and just take care of this for you, someone who gets your vision and can show you the solution so you can focus on what you’re best at

      Here’s what we can do for you

      Position your brand strategy & messaging to resonate on an emotional level

      Craft a cohesive visual identity to increase brand recognition and equity

      Design and source packaging that stands out on the shelf and the Instagram feed

      Conceptualize and design merch kits, print collateral and promo materials

      Build one-of-a-kind customer-focused online retail & ecommerce experiences

      Create and illustrate effective pitch decks for investors and retail partners

      What actually matters to retail consumers in 2021?

      Brand story & values

      What your brand stands for, whether it connects emotionally and personally with your consumers


      of consumers say they are more likely to buy a product if they love the brand story


      of consumers prefer buying from companies that align with their personal values

      Packaging Design

      Whether your products stand out on shelves, if they are “Instagrammable” and have a nice unboxing experience


      of consumers say product packaging design directly influences their decision to buy


      of businesses report an increase in revenue after improving their product packaging design


      The source and quality of your ingredients and packaging materials, whether  you have any certifications or environmental initiatives


      of consumers specifically look for environmentally responsible or sustainable products when they shop


      of consumers view brands that use sustainable packaging and recycleable materials more favorably


      Whether your products are tailored to individual consumers, or you have a way for consumers to identify which products are best for them


      of consumers are more likely to buy personalized products


      of consumers would even pay more if a product was personalized

      A Case Study in Productivity Planners


      Smart Planner Co.

      Scope of Work

      Market research, branding, concept A/B testing, product design & development, packaging design & sourcing, creative direction, photography direction, video production, listing design & optimization via A/B testing


      Ongoing, 3+ years

      About the Project

      Smart Planner was co-founded by Wild Side® founder, Kelsey Specter in 2018. From an initial investment of $1500, it has grown to become a best-selling, award-winning, multi-seven-figure global brand.

      Our expertise and contribution has been in product research, design and development, taking into consideration user feedback for similar products, packaging design, cost effectiveness, and brand cohesiveness. Our use of A/B testing has been a key factor in objective decision-making, allowing for a results-oriented approach to product design and presentation. 


      • Best-selling planner on Amazon for multiple keywords
      • Nominated “Best Productivity Planner of 2021” by Forbes
      • Expanded product line to Canada and the UK
      • Improved overall reviews by updating product design based on user feedback
      • Improved conversion rate by 10% through A/B testing of listing graphics, format and videos

      The Best Productivity Planner of 2021 by Forbes

      Stay focused with the Smart Planner Pro, a 12-month calendar designed to get your life on track and your priorities in order. In addition to weekly and monthly layouts, the planner includes daily schedules, goal setting pages, weekly scoring (to keep track of progress) to-do lists, a habit tracking section, and gratitude affirmations to help you keep it all together.

      -Forbes, “Best Productivity Planner 2021”

      Why invest in branding? Trends die, but stories live forever.


      If people love a brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will buy the product immediately.

      In a crowded and saturated market, design is an immersive way to stand out and visually tell your story. Through bespoke, strategy-first brand styling we conjure up designs that resonate the right emotions with the right audience.

      Because you don’t just want people to like your brand – you want them to be spellbound by it.

      Our proprietary, market-tested branding formula that wows and sells

      Research & Strategy

      Using market data, psychology and archetypes, we craft a strategy that serves as the cornerstone of who you are and how your customers relate to you.

      Visual Storytelling

      With strategy in place, we use visual assets to tell your brand story through your logo, color story, typography and custom design assets – from print to digital and beyond.

      Online Experience

      Finally, we extend your brand to the online sphere with a website or ecommerce tailored to your conversion goals and integrated into your workflows.

      Why choose Wild Side®?
      About our mission & impact

      We’re an award-winning, full-service studio of brand enchanters, magic workers, and storytellers. We’re here for the fierce, untameable souls; the trailblazers seeking change, authenticity and connection. We partner with conscious brands to build legacies of inspiration, innovation and impact. 

      Whether that’s through environmental initiatives, social projects, minority empowerment, self improvement or simply going against the status quo, we’re here to support and champion your goal!

      We are proud members of 1% for the Planet, meaning we donate 1% of more of all gross revenue to environmental NGO’s. Since we are based in Brazil, we partner with NGO’s that that affect change here. We’re patron members of the Rainforest Trust’s Conservation Circle and support local indigenous communities in partnership with Instituto Socioambiental. We also personally plant over 200 native trees per year in deforested areas of central Brazil.

      years of service

      clients served

      acres saved / sponsored

      trees planted in Brazil

      We have years of experience working with retail clients…


      We believe in clarity & transparency,
      from pricing to deliverables.

      No markups or premiums based on what we think you can afford;
      we charge for the work completed, clear and simple

      Research & Strategy

      Timeline: 2 weeks
      Investment: $1275

      In this phase, you’ll receive:

      • 30 minute strategy call
      • core proposition
      • brand values
      • key differentials
      • target audience profile
      • cultural context with data
      • brand archetype profile
      • audience emotional triggers
      • brand story
      • credibility profile
      • branded PDF 

      Visual Storytelling

      Timeline: 5 weeks
      Investment: $3225

      In this phase, you’ll receive:

      • 30 minute strategy call
      • visual brainstorm on Pinterest
      • mood board direction
      • 3 unique logo concepts
      • 2 revision rounds
      • secondary logos
      • color palette
      • font selection
      • custom brand graphics
      • 5 print/digital items
      • brand guidelines

      Product & Packaging

      Timeline: 2 weeks
      Investment: $1575

      In this phase, you’ll receive:

      • 30 minute strategy call
      • packaging brainstorm
      • competitor shelf analysis
      • 3 unique packaging concepts
      • 2 rounds of revisions
      • manufacturer sourcing help
      • final print-ready dieline files
      • up to 3 SKU variations included

      Online Experience

      Timeline: 5 weeks
      Investment: $4725

      In this phase, you’ll receive:

      • 30 minute strategy call
      • content copywriting
      • stock images
      • 1 round of revisions
      • 3 unique pages
      • 25 product SKUs set up
      • 1 sales page
      • optional blog
      • conversion tracking setup
      • custom lead/contact form
      • walkthrough video
      • built on WordPress or Shopify




      14 weeks



      Note: we usually book 1-2 months in advance. Book a call for current availability and custom packages and quotes

      Your brand’s legacy starts with today. Let’s begin.

      Get in touch to schedule your complimentary 20 minute discovery call. We can’t wait to hear from you!

      You have Successfully Subscribed!

      You have Successfully Subscribed!