Awaken your magic. Embody your message. Captivate your audience.
We don’t just create pretty visuals – we craft immersive brand experiences. We help to open the door to your vision, the limitless potential in your ideas. And then we transform that raw stardust and potential into radiant visuals and unforgettable brands.
Your clients won’t help but feel that cosmic connection. Because the way we create your brand, it will be kismet.
You are much more than meets the eye. So shouldn’t your brand be too?
When it comes to your brand, you want people to see more than just a pretty face. You want to give them an experience, to evoke an emotion, a longing or nostalgia. It’s that magical, captivating spell that’s cast on them when they browse your website, scroll through your social media, or experience one of your products.
And although you’d love to pull all the stops when in comes to your brand, you’re also a businessperson, and you’ve worked hard for this. Every penny means something. You have to be smart about where you put your investment – we get that. And that’s where we shine. We specialize in making sure your investment pays for itself.
Our secret? Behind all our beautiful art & design, there’s a science, a strategy. Ours is a potent brew of research, scientific evidence, and experience. It’s time people saw your brand for how beautiful it is on the inside as well.
“KELSEY WAS AN ABSOLUTE PLEASURE TO WORK WITH. PROFESSIONAL, TIMELY, REASONABLY PRICED. TO BE ABLE TO ACCOMPLISH THE AMOUNT OF WORK IN THE TIME FRAME WE DID IT IN WAS A HUGE TASK. I COULDN’T BE HAPPIER WITH THE OUTCOME FOR MY BUDGET.”
LAUREN DOUGHTEN, LAUREN & ELIZABETH
PHASE ONE / TWO WEEKS
Research & Psychology
Feeling lost? Not sure about your purpose or the “big vision” of where you’re going? Having trouble figuring out exactly why someone should choose YOU instead of your competitors (imposter syndrome, anyone)? Before you even think about logos and colors, you should have crystal clear answers to these kinds of questions.
Using psychology and market research as a foundation, we'll craft a strategy to attract and retain your dream customers, clarify your purpose and establish yourself as an authority in your field.
WE'LL COVER
| core proposition brand values key differentials |
target audience cultural context credibility profile |
brand archetypes emotional triggers brand story |
YOU'LL ALSO RECEIVE
| One 30-minute strategy call A beautifully-presented strategy pitch deck |
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PHASE TWO / TWO WEEKS
Story & Roadmap
Have you spent hours stuck trying to write your “about me” story? Thinking of caption and content ideas for social media? Or better yet, dreaming up the *perfect* tagline that’s catchy, clever and memorable? Yeah, we’ve been there too.
The key to brand success is consistency, so in this phase we’ll define clear, easy-to-follow guidelines for your brand’s copy, imagery and content. All this backed by the research and psychology from phase one. Powerful foundations, easy implementation.
WE'LL COVER
| tone of voice word bank taglines / slogans |
copy (1000 words) mood board image style guide |
content ideas social planner |
YOU'LL ALSO RECEIVE
| One 30-minute strategy call A beautifully-presented strategy pitch deck |
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PHASE THREE / FOUR WEEKS
Brand Alchemy
Have you spent hours stuck trying to write your “about me” story? Thinking of caption and content ideas for social media? Or better yet, dreaming up the *perfect* tagline that’s catchy, clever and memorable? Yeah, we’ve been there too.
The key to brand success is consistency, so in this phase we’ll define clear, easy-to-follow guidelines for your brand’s copy, imagery and content. All this backed by the research and psychology from phase one. Powerful foundations, easy implementation.
WE'LL COVER
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logo design |
typography/fonts custom graphics illustrations |
print collateral packaging design web/social graphics |
YOU'LL ALSO RECEIVE
| One 30-minute strategy call A beautifully-presented brand guidelines book Usage examples & mockups |
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Questions? This might help…
WHY SHOULD I CHOOSE YOU OVER ANOTHER DESIGNER?
Great question! If you’re reading this, we’re assuming you’ve already checked out some of our recent work and client testimonials, so know what you can expect from us. But now, you want to know what sets us apart. A lot of designers have beautiful portfolios and shining testimonials, so what makes us different?
We like to think of it like this: almost anyone can make a logo or a basic website, or has a cousin or nephew who can (you know one of these logos when you see one). A smaller group of people can make a logo or website that looks good. An even smaller group can make a logo or website that’s really beautiful visually. But very few very people make brands and websites that are based on strategy & research and actually convert.
Designers are a dime a dozen; just head on over to Upwork and you’ll find hundreds or thousands of them. You could pay $50 and get an ok logo, for sure. Or you could invest significantly more and hire a boutique designer with a swoon-worthy portfolio. However, you’ll be hard pressed to find another designer who takes a strategy-first approach, and can turn that strategy into spellbinding visuals. That’s where we come in.
At the end of the day, it’s what your client thinks of your brand that pays the bills. Watercolor and handlettered calligraphy may rock your personal socks off, but is it the right choice for your clients? Most designers don’t know, because they don’t go in-depth like we do. They just know it looks nice, and you have personal bias and struggle to separate yourself from your audience. We totally get it, which is why you need someone to help you make that objective separation. That someone is us.
In order to pay for itself, a brand & website has to be more than just pretty: it has to be strategic, well-thought out, and effective! Our strategy-first approach to branding results in brands and websites that connect, captivate, and most importantly, convert.
What if I'm not satisfied with the final result?
We know how much every penny counts in the world of entrepreneurship, so this is such an important question. We want you to be comfortable about the idea of working together, and it’s our ultimate goal to craft an end product that you (and your customers) will fall in love with. Which is why we take extra care to make sure you’re satisfied throughout the process.
Before we start working together, we will have a design consultation to make sure the partnership is a good fit, and that the idea you have in mind is something we can create for you. After we’ve started, we offer up to 2 rounds of revisions per item included in the project cost – additional revisions are billed at our hourly rate. However, we’re willing to be flexible to put your mind at ease, so if we need to throw in a couple extra revisions to reach that final result you’re looking for, we’re happy to make accommodations on a case by case basis.
In rare cases, if you’re still not satisfied, you can choose to cancel the contract and settle up the work that has already been completed. However you will not need to pay for work that has not yet been done, and you will still receive the final files we created together!
HOW LONG IS THE PROCESS FROM START TO FINISH?
For branding projects, between 4-6 weeks. For websites and ecommerce, 6-10 weeks. For brand and web, 10-16 weeks. It may take longer if it’s a custom project or the website has special functionalities. Since we design and develop the websites ourselves, advanced coded items make a big impact on the project’s deadline. For a better idea of the specific timeframes of each project type, check out our packages.
WHAT ARE MY RESPONSIBILITIES?
This is so important! For websites, your responsibility is to provide all of the content (images, text, product photos, videos, links, ect), as well as purchase the domain and hosting accounts. For branding, you’ll need to fill out all of the forms and questionnaires, as well as provide any references before we get started. We can’t stress enough the importance of providing all of these items in a timely manner. If you’re delayed, it can push back other projects on the waitlist and may even incur a fee. Usually we’ll give you one week to gather these things, but if you’re on the waitlist it may be a good time to start preparing them before we even start the process.
Domain & Hosting:
You, the client, are responsible for acquiring the domain of choice and setting up your own hosting account. If you don’t already have one, we highly recommend Siteground because of their exceptional customer support and unlimited email, subdomains, and high data storage (starting at 10GB). We’ll ask for login info in order to transfer your website; if you don’t know what that is, don’t worry, just ask the support team – Siteground is awesome with this. Post installation support is limited to updates and bugs, any alterations or customizations will be billed separately.
Do you help with naming and copywriting?
As a matter of fact, we do! Our team will work with you to develop a unique brand voice that is consistent across all platforms and mediums, one that speaks to your target audience and represents your brand values. Feeling stuck on your website copy? We also work with strategic, sales-oriented copywriting for websites, landing pages, marketing campaigns and more. For more information please get in touch.
What is the payment plan and how do I pay?
All payments will be billed through our CRM with Stripe as the payment processor. Almost all design package payments are due in two parts, a 50% non-refundable deposit payment at the beginning of the process to hold your spot in our schedule, and the rest once the final design has been approved and before we deliver any final files. For large or highly customized projects, we may break this into three payments. Other payment plans are available upon request!
Are font files and licenses included?
No. We will make suggestions for the typography and font hierarchy of your new brand in order to maintain a cohesive look across all platforms. You are responsible for purchasing the correct font licenses for any artwork or usage outside of the final files we provide to you. If you prefer that we use only fonts that are free for commercial use, please let us know ahead of time. But know that free fonts are never exact substitutes for paid fonts, and it’s worth considering a small one-time investment in high-quality fonts that support other designers. Most of the paid fonts we suggest range from $10-$30 each and can be purchased from MyFonts or Creative Market.
Ready to go in a new direction? Just hand us the keys.
Get in touch to schedule your complimentary 20 minute discovery call. We can’t wait to hear about your project!
