Awaken your magic. Embody your message. Captivate your audience.

We don’t just create pretty visuals – we craft immersive brand experiences. We help to open the door to your vision, the limitless potential in your ideas. And then we transform that raw stardust and potential into radiant visuals and unforgettable brands.

Your clients won’t help but feel that cosmic connection. Because the way we create your brand, it will be kismet.

You are much more than meets the eye. So shouldn’t your brand be too?

When it comes to your brand, you want people to see more than just a pretty face. You want to give them an experience, to evoke an emotion, a longing or nostalgia. It’s that magical, captivating spell that’s cast on them when they browse your website, scroll through your social media, or experience one of your products.

And although you’d love to pull all the stops when in comes to your brand, you’re also a businessperson, and you’ve worked hard for this. Every penny means something. You have to be smart about where you put your investment – we get that. And that’s where we shine. We specialize in making sure your investment pays for itself.

Our secret? Behind all our beautiful art & design, there’s a science, a strategy. Ours is a potent brew of research, scientific evidence, and experience. It’s time people saw your brand for how beautiful it is on the inside as well.

“KELSEY WAS AN ABSOLUTE PLEASURE TO WORK WITH. PROFESSIONAL, TIMELY, REASONABLY PRICED. TO BE ABLE TO ACCOMPLISH THE AMOUNT OF WORK IN THE TIME FRAME WE DID IT IN WAS A HUGE TASK. I COULDN’T BE HAPPIER WITH THE OUTCOME FOR MY BUDGET.”
LAUREN DOUGHTEN, LAUREN & ELIZABETH

Our Offerings

Brand Strategy & Positioning

We craft brand strategies founded on psychology, research, data and experience. It’s not about what “looks good” – it’s about what works! Our process uses brand archetypes based on Carl Jung’s archetypal profiling within our proprietary 4C method for brand positioning: Clarity, Character, Creativity & Credibility.

The Data: 56% of consumers stay loyal to brands that “get them,” and 89% of customers are loyal to brands that share their values. Also, 94% of people said they’d be highly likely to recommend a brand they were emotionally engaged with
source

Brand Styling & Design

In a crowded market, design is an immersive way to stand out and visually tell your story. Through bespoke, strategy-first brand styling we conjure up designs that resonate the right emotions with the right audience. Because you don’t just want people to like your brand – you want them to be spellbound by it.

The Data: 59% of people will choose to do business with a company over one of its competitors based on good design, and 45% have even paid more for a product or service with good design
source

Website Design & Dev

You only have a few seconds to capture your visitor’s attention on your site. Just having good design is not enough – you need your website to be pretty and effective. We specialize in websites that connect, captivate and -most importantly- convert

The Data: 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design, and 38% of people will stop engaging with a website if the content or layout are unattractive
source

…and many more, from consulting to marketing and beyond – just get in touch!

Explore our Pricing and Packages

We believe in complete transparency, so you’ll always know how much your investment will be. By downloading our pricing guide below, you can get an idea for what to expect when you work with us.

Note: All packages can be customized and combined to make a completely tailored experience for your business needs.

Our brand alchemy leaves clients and their customers spellbound.

“KELSEY, YOU ARE WILDLY TALENTED AND CREATIVE! I COULD NEVER DO WHAT YOU DO! YOU GAVE ME INSPIRATION FROM THE VERY BEGINNING WHEN I HAD NO IDEA WHERE TO BEGIN OR WHERE I WANTED TO GO AND THEN GUIDED ME ALL THE WAY, EVEN WHEN I REROUTED AND CHANGED MY MIND SEVERAL TIMES! YOU WERE EXTREMELY PATIENT AND TOOK VERY GOOD CARE OF ME AND MY PRODUCT! THANK YOU!”
-LAUREN SAMBATARO

Need something more custom?

If you can dream it, we can implement it. We’ve worked our magic on a huge range of projects across all industries, platforms and business sizes. We hand-build teams for each project’s needs – there’s nothing too big or small for us!

Specialty

MEMBERSHIP SITES
RECIPE-BASED BLOGS
FORUM / COMMUNITY SITES
MULTI AUTHOR BLOGS
ONLINE BOOKING SITES
ENCYLOPEDIA-TYPE SITES

Packaging

CUSTOM BOX / BAG DESIGN
MAILERS / PACKING TAPE
RETAIL PACKAGING DESIGN
CANDLE DESIGN
PRODUCT DESIGN
PACKAGE SOURCING HELP

Ecommerce

CUSTOM ONLINE SHOPS
SHOPIFY SITES
MARKETPLACE SITES
WHOLESALE SHOPS
SHOPPABLE INSTAGRAM
DIGITAL PRODUCTS

Marketing

SEO OPTIMIZATION
ADWORDS / PAY PER CLICK
FACEBOOK / INSTAGRAM ADS
PINTEREST ADS
SOCIAL MEDIA MANAGEMENT
PRESS RELEASE SERVICE

Maintenance

WEBSITE MAINTENANCE
BLOG MANAGEMENT
QUICK WEBSITE FIXES
ECOMMERCE MANAGEMENT
WEB & HOSTING HELP
EMAIL SETUP & HELP

and More

WEB & MOBILE APPS
BRAND & WEB CONSULTING
….SO MUCH MORE!
NEED SOMETHING YOU DON’T SEE HERE? CHANCES ARE WE CAN STILL HELP YOU OUT. GET IN TOUCH FOR A COMPLIMENTARY CONSULTATION AND WE’LL LET YOU KNOW IF WE CAN PROVIDE A SOLUTION!

For one-off or small project work, we charge either a fixed price or hourly at our rate of $100/hr * subject to change

“KELSEY WAS AMAZING TO WORK WITH! EVERYTHING WAS BEAUTIFUL AND DELIVERED ON TIME ACCORDING TO THE CALENDAR SHE PROVIDED. AND SHE TOOK FEEDBACK WITH GRACE AND LISTENED TO EVERYTHING I HAD ASKED FOR.
IT WAS SUCH AN EASY AND SEAMLESS PROCESS. KELSEY GAVE ME EVERYTHING I NEEDED WHEN I NEEDED IT AND WAS VERY FLEXIBLE WITH MY SCHEDULE. I WAS MOST SATISFIED WITH THE OUTCOME! MY NEW BRANDING IS JUST WHAT I WAS LOOKING FOR!”
EMILY TEATER, FAMILY FIRST PHOTOGRAPHY

Our process is straightforward, low-maintenace, and produces beautiful results.

No. 01
Free Discovery Call

The first step is to find out if we’re a good match! By filling out the discovery form on our site, you’ll be able to pick a time from our calendar that works for you. And then we’ll either call you or video conference you (which takes slightly more preparation, if we’re honest!) to chat about your business, your vision, and how we can help you make it reality.

No. 02
Onboarding & Preliminaries

After the discovery call, we’ll send over a customized proposal concocted specifically for your brand’s success. In the proposal will be an outline of the process, the list of deliverables, and an attached contract and invoice sheet. When you’re ready to move forward, you’ll approve the proposal, select any add-ons or a-la-carte items, sign the contract, and pay the deposit invoice. The best? It’s all online! You’ll then be able to pick a start date, and we’ll send you a brand or website questionnaire to work on in the meantime.

No. 03
Collaboration & Brainstorm

To kick off the project, we’ll have a brainstorm call. This is perfect for asking any questions you may have, going over your worksheet, and bouncing ideas back and forth. We’ll also come up with all the strategic side of the project during this point, before we get into the designs. With the strategy nailed down, we’ll start a collaborative Pinterest board where you can add all the images, colors, illustrations and photography that represent your vision. Sometimes it’s easier to communicate what you mean through imagery, and that’s why this phase is so important!

No. 04
Design & Revision Phases

This is where the real magic begins! We work our creative spellwork to conjure up the visual part of the project. We’ll then present our designs, and you’ll get the chance to give feedback and comments. This goes back and forth in the revision process until we reach the perfect final result that captures the spirit and strategy of the brand. For websites, once the designs are finalized we’ll take it to development and you can just sit back and relax until it’s ready!

No. 05
Final Touches & Launch

With everything completed, we’ll do one final overview to make sure there are no mistakes or typos and everything is working as it should. We’ll ask you to do the same! Then once it’s all ready to go, we’ll send over the final invoice and prep the final files, or prep the website for transfer. With the final balance paid, it’s time for launch!

“KELSEY WAS AMAZING TO WORK WITH! EVERYTHING WAS BEAUTIFUL AND DELIVERED ON TIME ACCORDING TO THE CALENDAR SHE PROVIDED. AND SHE TOOK FEEDBACK WITH GRACE AND LISTENED TO EVERYTHING I HAD ASKED FOR.
IT WAS SUCH AN EASY AND SEAMLESS PROCESS. KELSEY GAVE ME EVERYTHING I NEEDED WHEN I NEEDED IT AND WAS VERY FLEXIBLE WITH MY SCHEDULE. I WAS MOST SATISFIED WITH THE OUTCOME! MY NEW BRANDING IS JUST WHAT I WAS LOOKING FOR!”
EMILY TEATER, FAMILY FIRST PHOTOGRAPHY

Questions? This might help…

WHY SHOULD I CHOOSE YOU OVER ANOTHER DESIGNER?

Great question! If you’re reading this, we’re assuming you’ve already checked out some of our recent work and client testimonials, so know what you can expect from us. But now, you want to know what sets us apart. A lot of designers have beautiful portfolios and shining testimonials, so what makes us different?

We like to think of it like this: almost anyone can make a logo or a basic website, or has a cousin or nephew who can (you know one of these logos when you see one). A smaller group of people can make a logo or website that looks good. An even smaller group can make a logo or website that’s really beautiful visually. But very few very people make brands and websites that are based on strategy & research and actually convert.

Designers are a dime a dozen; just head on over to Upwork and you’ll find hundreds or thousands of them. You could pay $50 and get an ok logo, for sure. Or you could invest significantly more and hire a boutique designer with a swoon-worthy portfolio. However, you’ll be hard pressed to find another designer who takes a strategy-first approach, and can turn that strategy into spellbinding visuals. That’s where we come in.

At the end of the day, it’s what your client thinks of your brand that pays the bills. Watercolor and handlettered calligraphy may rock your personal socks off, but is it the right choice for your clients? Most designers don’t know, because they don’t go in-depth like we do. They just know it looks nice, and you have personal bias and struggle to separate yourself from your audience. We totally get it, which is why you need someone to help you make that objective separation. That someone is us.

In order to pay for itself, a brand & website has to be more than just pretty: it has to be strategic, well-thought out, and effective! Our strategy-first approach to branding results in brands and websites that connect, captivate, and most importantly, convert.

What if I'm not satisfied with the final result?

We know how much every penny counts in the world of entrepreneurship, so this is such an important question. We want you to be comfortable about the idea of working together, and it’s our ultimate goal to craft an end product that you (and your customers) will fall in love with. Which is why we take extra care to make sure you’re satisfied throughout the process.

Before we start working together, we will have a design consultation to make sure the partnership is a good fit, and that the idea you have in mind is something we can create for you. After we’ve started, we offer up to 2 rounds of revisions per item included in the project cost – additional revisions are billed at our hourly rate. However, we’re willing to be flexible to put your mind at ease, so if we need to throw in a couple extra revisions to reach that final result you’re looking for, we’re happy to make accommodations on a case by case basis.

In rare cases, if you’re still not satisfied, you can choose to cancel the contract and settle up the work that has already been completed. However you will not need to pay for work that has not yet been done, and you will still receive the final files we created together!

HOW LONG IS THE PROCESS FROM START TO FINISH?

For branding projects, between 4-6 weeks. For websites and ecommerce, 6-10 weeks. For brand and web, 10-16 weeks. It may take longer if it’s a custom project or the website has special functionalities. Since we design and develop the websites ourselves, advanced coded items make a big impact on the project’s deadline. For a better idea of the specific timeframes of each project type, check out our packages.

WHAT ARE MY RESPONSIBILITIES?

This is so important! For websites, your responsibility is to provide all of the content (images, text, product photos, videos, links, ect), as well as purchase the domain and hosting accounts. For branding, you’ll need to fill out all of the forms and questionnaires, as well as provide any references before we get started. We can’t stress enough the importance of providing all of these items in a timely mannerIf you’re delayed, it can push back other projects on the waitlist and may even incur a fee. Usually we’ll give you one week to gather these things, but if you’re on the waitlist it may be a good time to start preparing them before we even start the process.

Domain & Hosting:
You, the client, are responsible for acquiring the domain of choice and setting up your own hosting account. If you don’t already have one, we highly recommend Siteground because of their exceptional customer support and unlimited email, subdomains, and high data storage (starting at 10GB). We’ll ask for login info in order to transfer your website; if you don’t know what that is, don’t worry, just ask the support team – Siteground is awesome with this. Post installation support is limited to updates and bugs, any alterations or customizations will be billed separately.

Do you help with naming and copywriting?

As a matter of fact, we do! Our team will work with you to develop a unique brand voice that is consistent across all platforms and mediums, one that speaks to your target audience and represents your brand values. Feeling stuck on your website copy? We also work with strategic, sales-oriented copywriting for websites, landing pages, marketing campaigns and more. For more information please get in touch.

What is the payment plan and how do I pay?

All payments will be billed through our CRM with Stripe as the payment processor. Almost all design package payments are due in two parts, a 50% non-refundable deposit payment at the beginning of the process to hold your spot in our schedule, and the rest once the final design has been approved and before we deliver any final files. For large or highly customized projects, we may break this into three payments. Other payment plans are available upon request!

Are font files and licenses included?

No. We will make suggestions for the typography and font hierarchy of your new brand in order to maintain a cohesive look across all platforms. You are responsible for purchasing the correct font licenses for any artwork or usage outside of the final files we provide to you. If you prefer that we use only fonts that are free for commercial use, please let us know ahead of time. But know that free fonts are never exact substitutes for paid fonts, and it’s worth considering a small one-time investment in high-quality fonts that support other designers. Most of the paid fonts we suggest range from $10-$30 each and can be purchased from MyFonts or Creative Market.

Ready to take your brand in a new direction?
Just hand us the keys.

Get in touch to schedule your complimentary 20 minute discovery call. We can’t wait to hear about your project!

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