By 2022, you’ve probably heard of Pinterest, if you’re not already using it for yourself or your business. The platform has over 150 million monthly active users who spend an average of 55 minutes per month on the site, making it one of the most popular social media sites out there. As you can imagine, the marketing potential is enormous, and in many cases, relatively untapped!

Pinterest users are here to plan for the future and to find new ideas. While using Pinterest, users are in a different mindset than while on other social media platforms; they’re ready to spend money. If you are not taking advantage of the extensive user base to drive traffic to your business, you’re leaving money on the table!

To help you get started with your own Pinterest marketing strategy, let’s take a look at some useful tips from our Pinterest experts: 

Keywords: take advantage of Pinterest SEO

Pinterest is a great platform for brand discovery. However, if you’re not strategically using keywords, you could be missing out on some serious opportunities. With the right keywords, you can attract traffic from people searching for content like yours on Pinterest.

• Keep an eye out for the best keyword strategy!
• Use the most popular keywords.
• Use long tail keywords.

Make sure that you’re using keywords in the following places:

In your profile and bio

You can add your business name or niche-related terms to your Pinterest profile, as well as include them in the bio section. For example, if you’re a wedding photographer who specializes in capturing couples getting married at the beach, you could use keywords like “wedding photographer”, “beach weddings” or “elopement wedding photographer”.

It’s not always easy to know how to use the right keywords, but with a little research and some trial and error, you should be able to find what works best for your site!

In pin titles and descriptions/captions

Pins have their own descriptions which allow you to include more information about each pin including keywords that people might search for when looking for pins on these subjects. By using relevant keywords here, it can help with relevance for users searching via keyword rather than just similar images.

In the title of your Pinterest board and description of that board

When you’re creating a new board, it’s important to use the keywords in the board name. Pinterest allows up to 100 characters in a board. If you fill it with the right keywords, it will help your pins to get more traffic.

Keyword research: how to search the best keywords to get more traffic

Pinterest is a great tool for finding and sharing content, but it can be hard to get noticed if you don’t know what people are looking for. This means understanding what keywords your audience is likely to use when searching for information on topics like yours—and then incorporate those words into your own content so that you’ll be found in the results page as well!

A good way to start is by thinking about what people might search for when they are looking for something similar to your offerings, or even just something relevant to your industry in general terms like “food ideas” or “DIY projects.”

Friendly reminder: do not use hashtags. They are not valid for Pinterest anymore.

Pinterest search bar

Pinterest’s search bar is a great way to get ideas for keywords. While it won’t give you the most accurate results, but it will give you a good starting point to work from.

The best thing about the search bar is that it’s already built into Pinterest, so all of the user data is being collected and analyzed by the platform itself. That means if there are any new trends or popular topics out there, Pinterest will know about them before anyone else does!

The trick is to enter your seed keyword (for example, “pink flower”). From there, the search bar will autocomplete with a list of other keywords around this topic that people are searching for. These are great examples of how people are talking about related topics—you can use these keywords as seeds for your own content as well!

Pinterest trends tool

To use this feature, make sure you have your account converted to a Pinterest business account.

The Pinterest Trends tool is located under the Analytics menu on your business account. It provides data such as search volume of a keyword, the period when a keyword is most searched, and also the keywords that are trending at the moment.

Pinterest ads keyword tool

Another great way to find keywords on Pinterest is to use the “create ad” option. You won’t have to actually create an ad, you’ll just access the keyword planner tool. In order to find the keyword planner tool, follow these steps:

Go to “ads” > “create ad” > choose “consideration” > then scroll down and click on “continue” > choose “find new customers” as the targeting strategy > you should now have access to “keywords and interests”. Select “add keywords” and type in the seed keyword you want to do research for. The keyword planner tool will give you related keywords that you might want to add to your keyword list.

Now that you know the basics of Pinterest keyword research, it’s time to take action! Start by gathering your list of target keywords and then narrow it down based on what makes sense for your business. Finally, create your boards and pins around them with great content that people will want to pin!

You can also trust a specialized studio like ours that uses advanced keyword research softwares to build the best strategy for your specific business. Book a call with us if you’re interested in our Done For You Pinterest account management.

Content: how to create content that engages and converts on Pinterest

You can’t rely on repinning (or using third party tools to repin) anymore. Pinterest now values fresh, original content. A great tip is to write for your blog, and then create different pins that lead to the same page. And most importantly: don’t forget to mention your products and services throughout your blog posts!

Speaking of which -> Check out our Done For You Pinterest management services here

The first thing you need is a list of keywords that you want to rank for. If you have that list, you also have a list of topics you want to cover.

Look at what your competitors are doing. In order to get a good idea of what people are looking for in their search results, it’s important to see what other businesses have been able to accomplish with the same resources you have available.

Check out the keywords they’re using, the content they’re sharing, and see if there’s anything you can improve on or learn from them! You might find that some of the things they’re doing aren’t working as well as they should, or maybe there’s something that’s performing really well that you could get inspiration from.

Use your account’s analytics! If you already have data history, the numbers are a great way to find the topics your audience is engaging with and the ones they are not. Make sure to explore the topics that are giving you the best results.

One of the best things about Pinterest is that it can be used for a variety of purposes, from personal use to business promotion. In fact, many top companies rely on Pinterest marketing to drive sales and boost their brand awareness.

The good news is that there are plenty of ways you can make your content work harder than ever before in 2022:

Idea pins

Pinterest launched idea pins in early 2021. Since then, they’ve been pushing idea pins and encouraging users to create them. The format allows up to 20 slides with videos and images; it’s a great way to tell a story.

You can’t add links to idea pins so you can’t drive traffic to an external page, but it’s still great for top of funnel strategies: get those extra impressions and raise brand awareness!

Engaging video pins

With the rise of TikTok, you’ve probably noticed that nearly every social media platform is pushing video content because it engages more.

Videos are more likely to be shared on social media than any other content type, and the majority of Pinterest users access the platform via mobile devices. Videos then are an ideal format for reaching Pinterest users on phones or tablets.

Videos also give you more opportunities for conversions than any other medium. If you offer a service or product that requires people to sign up for your list or download something, videos can make it easier for viewers to take action by including calls-to-action throughout(CTAs). You could say something like “Follow us for more tips” or “Don’t forget to click here.”

But that doesn’t necessarily mean you need to put your face out there! Tools like Canva can help you easily animate your graphics and export them as videos.

Pinterest optimized images

Before creating the images, search the keywords you’ll aim for, and notice what colors the top results are using. The best color choice for you, besides the one that is part of your brand identity, is the one that will make your image stand out from those at the top.

Warm contrasting colors, large texts and photos that don’t show faces are proven to perform better on Pinterest.

Pinterest ads: boost your pin performance with lasting results

Pinterest ads are a great way to drive more traffic to your website. These ads can be targeted to specific audiences, like people who like cooking or travel, so you’re only reaching the people most likely to engage with your brand.

If you want to try this approach, make sure that your ad is relevant and offers something of value for the user (like an exclusive coupon code). If your audience sees a poorly thought out advertisement from a company they don’t care about, they’ll probably just scroll past it.

Conversions optimization: make your Pinterest traffic more effective

You’ve been working hard to get traffic to your website, but that doesn’t mean you can just let it go. The point of all this is to sell your product and make money, so you need to verify that your sales page is optimized for conversion with the best copy and UX strategies.

Conversion rate optimization (CRO) has been around for decades, but it continues to be one of the most important parts of digital marketing strategy because it helps businesses increase their sales by making changes on their websites. The goal is simple: convert visitors into customers at every touchpoint along the customer journey, from first contact through purchase and beyond.

Count on us: done for you Pinterest strategy and management

Pinterest is a super powerful tool, but managing it can be overwhelming sometimes.

Schedule a call with us if you’re ready to get measurable results on Pinterest.

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